Key Dates & Times

Saturday 20 February 2027
9:00am* - 6:00pm
*Exhibitor Access from 7:00am

Sunday 21 February 2027
9:00am* - 6:00pm
*Exhibitor Access from 8:30am

Monday 22 February 2027
9:00am* - 6:00pm
*Exhibitor Access from 8:30am

Tuesday 23 February 2027
9:00am* - 3:00pm
*Exhibitor Access from 8:30am

Thursday 18 February 2027
2:00pm - 8:00pm (Excl. FIS)

Friday 19 February 2027
8:00am* - 8:00pm 
*First Instyle access from 10:00am

Deliveries
Please click here for Delivery Label & Logistics Procedures

Tuesday 23 February 2027
3:00pm - 10:00pm* 
*Space only exhibitors cannot commence stand dismantle until 3:30pm

Wednesday 24 February 2027
7:00am - 11:00am

Thursday 18 February 2027
2:00pm – 5:00pm

Friday 19 February 2027
8:00am – 6:00pm

Saturday 20 February 2027
7:00am – 6:00pm

Sunday 21 February 2027
8:30am – 6:00pm

Monday 22 February 2027
8:30am – 6:00pm

Tuesday 23 February 2027
8:30am – 3:00pm

Exhibitor Deadlines (Due Dates)

Compulsory Tasks

-- Edit Web Profile --
Deadline: 30 October 2026

Task 01 - Digital Look Book Submission 
Deadline: 13 November 2026

Task 02 - Printed Handbook Submission 
Deadline: 30 December 2026

Task 03 - Exhibitor Badges / ID
Deadline: 22 January 2027

Task 04 - Digital Solutions & Privacy Requirement
Deadline: 22 January 2027

Task 05 - WH&S Agreement
Deadline: 22 January 2027

Task 06 - Stand Build Services (Fascia, Power, AV, Furniture)
Deadline: 22 January 2027

Task 07 - Exhibitor Standards & Criteria
Deadline: 22 January 2027

Task 08 - Move-In Details
Deadline: 16 February 2027

Task 09 - External Contractor Registration
Deadline: 08 January 2027

 

Optional Tasks

Additional Services & Options

Deadline: 22 January 2027

Public Liability Insurance
If you wish to upload your own Public Liability Insurance, please do so HERE

Deadline: 22 January 2027

PLEASE NOTE: Exhibitors will receive login details for the Lead Manager app (for visitor badge scanning) 48 hours prior to the show days.

Exhibitor Portal Log In Details

To complete your tasks, you need to be logged in to the Exhibitor Portal - please click the button below or use the My tasks / Exhibitor portal button on the top right corner of the page.  

Search no-reply@rxglobal.com in your inbox for your log in details.

If you do not know your log in details, please contact our Customer Service team.

Event Team

For all exhibitor and event enquiries, please reach out to our Customer Service team below via phone or email. Your enquiry will be directed to the correct department.

Customer Service Team
+61 2 8329 0945 /  1800 571 960
info@lifeinstyle.com.au

Maddie Osbon
Operations Producer

Lexie Templeton
Operations Executive

 

For enquiries regarding your stand build and move-in/out, please reach out to our operations team below. Please do not contact the Operations team for any enquiries outside of these. 

Emma Petersen
Senior Operations Manager
0417 564 312
emma.petersen@rxglobal.com

Nina Vidale
Exhibition Director

Michael McAlister
Group Sales Manager

Danielle Bennett
Strategic Account Manager

Jayde Taylor
Strategic Account Manager

Jess Lawaetz
Senior Marketing Manager

Daniel Natoli
Senior Marketing Executive

Admission Policy / Exhibitor ID

Everyone working on your stand is required to wear their Exhibitor Badge during show days. Exhibitor badges must be ordered prior to going onsite through Task 3 (deadline: 22nd January 2027) in the Exhibitor Portal.

PLEASE NOTE:

  • Exhibitor badges are not transferrable between staff.
  • To collect your badges and if you need any assistance please see us at the Customer Service Desk located inside Hall 5.

Exhibitors must wear their unique name badge at all times during the open days of the show and will be subject to ID checks where necessary. Your badge gives you access to Life Instyle and Reed Gift Fairs at the ICC Sydney ONLY. 

Life Instyle Sydney is a TRADE ONLY event and visitors must register before they are provided with an entry badge. The event is NOT open to the public.

Guest tickets will not be available for purchase at this event, allowing us to safely control visitor numbers and contact tracing where required.

To help us reduce congestion in thoroughfares and the elimination of cash and product handling we also advise that personal shopping will not be permitted at any time during the show. We ask for your support in refraining from selling product off your stand at any time during the operational days of the fair.

Life Instyle is a business event, so we suggest where possible to avoid bringing your children with you. However, if this is not possible, please visit the Customer Service desk on arrival for a pram/children pass. All children must be accompanied by an adult at all times.

PLEASE NOTE: 
At no time during move-in or move-out are children allowed inside the exhibition halls.

What's On

Please see below some of the key features at Life Instyle Sydney 2027. Be sure to check out our website closer to the event for details of programs and timetables. 

The Neighbourhood

With a unique theme each year, this space is dedicated to showcasing a mix of new and original Life Instyle brands focused on specific trends, themes and attributes, but as always with style. 

New Breed Scholarship

The New Breed Scholarship is an award program designed to support up and coming designers as they take the leap into wholesale. The winner will receive an envious prize package valued at over $10,000, including a stand package at the upcoming Life Instyle event. Find out more here.

Product Sourcing

You can search hundreds of exclusive products in the product directory and create your own personal sourcing shortlist. Launching in November.

First Instyle

First Instyle provides a unique opportunity for businesses within their first 3 years of trade to launch themselves into the wholesale market. Find out more here.

Co-located with Reed Retail Fairs

We are delighted to once again co-locate with our sister event Reed Retail Fairs, meaning you can do business with hundreds more wholesalers under one roof, right in the heart of the city.

Networking & Support

Interact and network with a boutique community of creators, all gathered at one place. Get inspired and educated with like-minded people from some of the world's best curated collections of original, well designed and well intentioned products.

Venue & Surrounds

14 Darling Drive, Sydney, NSW 2000

Take advantage of the exclusive rates negotiated by our travel and accommodation partner, Ozaccom. 

Contact them on +61 (0)7 3854 1611 or ozaccom@ozaccom.com.au

Move-in days: Thursday 18th & Friday 19th February
Exhibitor parking at the ICC can be validated for $25 at the venue customer service desk, located on level 2 next to hall 4 of the Exhibition Centre. 

Show days: Saturday 20th, Sunday 21st, Monday 22nd & Tuesday 23rd February
Exhibitor parking at Wilsons Harbourside Carpark can be validated for $20 at both the Life Instyle customer service desk, and the Reed Retail Fairs customer service desk.

Move-out days: Tuesday 23rd & Wednesday 24th February
Exhibitor parking at the ICC can be validated for $25 at the venue customer service desk, located on level 2 next to hall 4 of the Exhibition Centre. 

We have provided a free shuttle bus travelling between Sydney Airport and The ICC, for the duration of the show.

This shuttle bus will operate from Saturday 20th February 9:00am to Tuesday 23rd February 3:00pm.

Buses will depart the venue from Iron Wharf Place, outside the Convention Centre/Sofitel hotel and Sydney Airport Terminal 2 Coach Bays.

Please note: you will need to register each passenger individually. Group bookings are not allowed.

Exhibitor FAQ

Please click here to view this Event's Exhibitor FAQ.