You're part of the next generation of trade events where we offer a seamless approach to enhance your face-to-face strategy. Leverage the marketing tools available below to help more buyers find you, make smarter connections, access business opportunities and prove your event results with measurable data.
Marketing
Standard Promotional Package
To ensure your company can achieve the most out of the Life Instyle Melbourne 26, each of our exhibitors has their personalised marketing campaign as part of their standard package.
Each exhibitor will be featured in our digital Event Guide, official Life Instyle Melbourne website, and their personalised exhibitor marketing kit. All features are outlined below.
For both our Event Guide and website listing, you will need to complete Task 1 - Edit Profile Page by 23 April 2026.
(Complete Task 1 in the Exhibitor Portal by 23 April 2026 for a complete profile when the directory launches in May 2026)
Your web listing will be shown on the online Brand Directory, this is our digital listing of all exhibitors at the show. Your listing will be available to view at www.lifeinstyle.com.au in the weeks leading up to the show.
As part of your stand package, all exhibitors will receive an Online Company Profile which includes:
- Company Display Name
- Company Logo
- Description
- Contact Details
- Links to Website and Social Media
- Upload up to 50 Product images and descriptions
- Product/Category listing
- Brand Listing
This task is completed via Task 1 of the Exhibitor Portal.
(Included for exhibitors booked in prior to Friday 15th May 2026.)
The Digital Look Book is the first of our two books and is a rich and inspiring sneak peek at what to expect at the show.
The new digital format will go live on our website and be distributed to our entire database through our email and social channels in July 2026. As an important tool for retailers to pre-plan their attendance as well as get a head start on their sourcing, every exhibitor will receive a half-page listing.
(Included for exhibitors booked in prior to Thursday 11th June 2026)
The Hand Book is our more comprehensive book featuring show content, schedules, and most importantly our exhibitors. The Hand Book is available free of charge at the show as buyers arrive.
Your Online Exhibitor Profile Options
Be seen at the show with Exhibitor Profile
Help attendees find you and your products while they plan their visit. Attract relevant audiences by industry, category or product line for high quality connections and access more business opportunities at the event.
Exhibitor Profile is your own profile page published on the event website, including contact details, brands, products and services and other promotional materials to entice customers to your stand. The online exhibitor directory is the first place visitors look when planning their visit to Life Instyle.
ACTION: Complete your Task 1 - listing and profile page as fully as possible to maximise engagement and attract more visitors.
Tip: The online directory is fully searchable so keywords are a must!
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Get seen the first time every time with Priority Profiles. This is included in upgraded packages, please enquire with your account manager for more information.
5x more clicks with Priority Profile
Start and stay ahead with Priority Profiles - twice the height, twice the impact. Be seen first and more often with double height listings. Unveil why your stand is a must-see; showcase product previews and direct attendees to get in touch.
Over 90% of show visitors plan their day using the Exhibitor Profiles.
10x more clicks with Priority Plus Profile
Priority Plus Profiles get you maximum visibility - all the exposure from a Priority Profile plus more. Ensure maximum brand expsoure with your products and services also promoted on the event homepage - with a guranteed top placement in your chosen product category.
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Inspiration Edit & New to Melbourne Features 2026
At no extra cost to maximise exposure for your brand, we encourage you to make a submission to our New to Melbourne and Inspiration Edit features in our Look Book and Hand Book.
On average, exhibitors who feature in our digital opportunities get 10x more traffic to both their web profile and stand. And we always run out of our physical books onsite. So take advantage of reaching the Life Instyle online community of 22,000+ retailers.
To apply, upload up to four images for consideration by close of business Friday 8th May 2026 for the digital Look Book and
close of business Thursday 11th June 2026 for the printed handbook.
Images must be:
- Free of any overlaid text or branding
- Lifestyle or styled product shots, no deep etched images
- Look Book Specs: 2000px wide x 2000px high, 200dpi resolution OR 1000px wide x 1000px high, 200dpi resolution
- Hand Book Specs: 1772px wide x 2126px high + 5mm bleed, 300dpi resolution
Additional Promotional Opportunities
With your stand locked in for Life Instyle Melbourne 2026, it’s now time to start thinking about how you can enhance your experience and exposure with our additional opportunities. With options for all budgets and needs, you can purchase individual items or get more bang for your buck with one of our package options.
Contact your Account Manager to book your additional promotional activities.
Exhibitor Marketing Collateral
We've put together an Exhibitor Marketing Kit for you to use to promote your participation at Life Instyle. Whilst we will be marketing to our database of new and loyal buyers, it's important you make sure you let your existing customers know that you will be at Life Instyle too.
In your marketing kit you will find:
- Email signatures for you to include in your emails
- Social media tiles for you to share on Instagram and Facebook
- Life Instyle Melbourne logos
Business Builder - Digital Solutions
Promote, connect, thrive for the ultimate event ROI - user guides, tutorials and fact sheets for how to get the best out of all Business Builder tools.
Help the right buyers find you
Never miss a lead
