You're part of the next generation of trade events where we offer a seamless approach to enhance your face-to-face strategy. Leverage the marketing tools available below to help more buyers find you, make smarter connections, access business opportunities and prove your event results with measurable data.
Marketing
Standard Promotional Package
To ensure your company can achieve the most out of the Life Instyle Melbourne 25, each of our exhibitors has their personalised marketing campaign as part of their standard package.
Each exhibitor will be featured in our digital Event Guide, official Life Instyle Melbourne website, and their personalised exhibitor marketing kit. All features are outlined below.
For both our Event Guide and website listing, you will need to complete Task 1 - Edit Profile Page by 24 April 2025.
As part of your stand package, all exhibitors will receive an Online Company Profile which includes:
- Company name
- Company logo
- Description
- Contact details
- Links to website and social media
- Upload up to 50 Product images and descriptions
- Product/Category listing
- Brand Listing
(included for exhibitors booked in prior to Friday 9th May 2025.)
The Digital Look Book is the first of our two books and is a rich and inspiring sneak peek at what to expect at the show.
The new digital format will go live on our website and be distributed to our entire database through our email and social channels in July 2024. As an important tool for retailers to pre-plan their attendance as well as get a head start on their sourcing, every exhibitor will receive a half-page listing.
Print listing in the event Hand Book
(included for exhibitors booked in prior to Wednesday 12th June 2025)
The handbook is our more comprehensive book featuring show content, schedules and most importantly our exhibitors. The handbook is available free of charge at the show as buyers arrive.
Inspiration Edit & New to Melbourne Features 2025
At no extra cost to maximise exposure for your brand, we encourage you to make a submission to our New to Melbourne and Inspiration Edit features in our Look Book and Hand Book.
On average, exhibitors who feature in our digital opportunities get 10x more traffic to both their web profile and stand. And we always run out of our physical books onsite. So take advantage of reaching the Life Instyle online community of 22,000+ retailers.
To apply, upload up to four images for consideration by close of business Friday 9th May 2025 for the digital Look Book and
close of business Thursday 12th June 2025 for the printed handbook.
Images must be:
- Free of any overlayed text or branding
- Lifestyle or styled product shots, no deep etched images
- Look Book Specs: 2000px wide x 2000px high, 200dpi resolution OR 1000px wide x 1000px high, 200dpi resolution
- Hand Book Specs: 1772px wide x 2126px high + 5mm bleed, 300dpi resolution
Additional Promotional Opportunities
With your stand locked in for Life Instyle Melbourne 2025, it’s now time to start thinking about how you can enhance your experience and exposure with our additional opportunities. With options for all budgets and needs, you can purchase individual items or get more bang for your buck with one of our package options.
Contact your Account Manager to book your additional promotional activities.
Exhibitor Marketing Collateral
We've put together an Exhibitor Marketing Kit for you to use to promote your participation at Life Instyle. Whilst we will be marketing to our database of new and loyal buyers, it's important you make sure you let your existing customers know that you will be at Life Instyle too.
In your marketing kit you will find:
- Email signatures for you to include in your emails
- Social media tiles for you to share on Instagram and Facebook
- Life Instyle Melbourne logos
Business Builder - Digital Solutions
Promote, connect, thrive for the ultimate event ROI - user guides, tutorials and fact sheets for how to get the best out of all Business Builder tools.
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