As you step into the Royal Exhibition Building this August, you will have the chance to meet hundreds of brands across the event’s lower and upper floors. At Life Instyle Melbourne this year, we encourage you to look up and step up and not miss any of the exciting features that you can find on the second floor of the show.
So what is upstairs?...
LIFESTYLE BRANDS
Join 100 lifestyle brands at the top of the Royal Exhibition Building, including standout brands such as; The Foundry, Barefoot Gypsy, The Nonsense Maker, Popcorn Blue, Good Throw Co, Wally Paper Co & Indigo + Wolfe. There are three stairwells to ensure you can wander upstairs and see exhibitors on both sides of the upper level.
RETAIL THERAPY
Taking place on the show floor is our unmissable conference program, Retail Therapy. From Facebook & Instagram ads, email marketing, to improving your sustainability credentials and growing your business, there is content for every brand and retailer. Speakers include; Tim Neve, Heidi Albertiri, Melissa Robbins, Lisa Jones, Fernanda Alberici, Bree Banfield and many more.
NEW BREED WINNER
Meet our special guest at Life Instyle Melbourne, the 2025 New Breed Scholarship winner, Ficifolia Fragrances. Ficifolia is a female-founded Australian fragrance brand creating bold, long-lasting perfumes that blend storytelling with scent. Locate them at stand 3150!
ENTER THE LOOKUP COMPETITION
Calling all Foodies! Each day of the event we are running a competition to win a $400 voucher at an ICONIC Melbourne Fine Dining Restaurant.
On the upper level of the event there will be 2 scanning locations. Scan your badge at one of these scanning stations for the opportunity to dine in style, it’s as simple as that. We will be announcing one winner each day, across email and social media – Good Luck!
BUSINESS COUCH
Reserve your spot early for a complimentary 30-minute business session with one of our retail experts at the Business Couch. Sessions are in high demand, covering topics like marketing, sales, ecommerce, and design. Our experts Heidi Albertiri from The Life Style Edit, Mel Robbins from thelotco, and Cath Dillon from SHE-com will guide you on propelling your business forward.
THE INSTITUTE OF STYLE
Watch as Tim Neve experiments with the science of styling, breaking it all down so you can master it too – whether you’re a retailer seeking visual merchandising magic, a content creator aiming to up your product game, or a home stager wanting to sprinkle extra flair into your spaces.