You're part of the next generation of trade events where we offer a seamless approach to enhance your face to face strategy. Leverage the marketing tools available below to help more buyers find you, make smarter connections, access business opportunities and prove your event results with measurable data.
Marketing & Promotions
Standard Promotional Package
To ensure your company can achieve the most out of the Life Instyle Melbourne 24, each of our exhibitors has their personalised marketing campaign as part of their standard package.
Each exhibitor will be featured in our digital Event Guide, official Life Instyle Melbourne website, and their personalised exhibitor marketing kit. All features are outlined below.
For both our Event Guide and website listing, you will need to complete Task 1 - Edit Profile Page by 24 April 2024.
As part of your stand package, all exhibitors will receive an Online Company Profile which includes:
- Company name
- Company logo
- Description
- Contact details
- Links to website and social media
- Upload up to 50 Product images and descriptions
- Product/Category listing
- Brand Listing
(included for exhibitors booked in prior to Friday 10th May 2024.)
The Digital Look Book is the first of our two books and is a rich and inspiring sneak peek at what to expect at the show.
The new digital format will go live on our website and be distributed to our entire database through our email and social channels in July 2024. As an important tool for retailers to pre-plan their attendance as well as get a head start on their sourcing every exhibitor will receive a half page listing.
Print listing in the event Hand Book
(included for exhibitors booked in prior to Wednesday 19th June 2024)
The Hand Book is our more comprehensive book featuring show content, schedules and most importantly our exhibitors. The Hand Book is available free of charge at the show as buyers arrive.
Inspiration Edit & New to Melbourne Features 2024
At no extra cost to maximise exposure for your brand, we encourage you to make a submission to our New to Melbourne and Inspiration Edit features in our Look Book and Hand Book.
On average, exhibitors who feature in our digital opportunities get 10x more traffic to both their web profile and stand. And we always run out of our physical books onsite. So take advantage of reaching the Life Instyle online community of 22,000+ retailers.
To apply, upload up to four images for consideration by close of business Friday 10th May 2024 for the digital Look Book and
close of business Wednesday 19th June 2024 for the printed Hand Book.
Images must be:
- Free of any overlayed text or branding
- Lifestyle or styled product shots, no deep etched images
- Look Book Specs: 2000px wide x 2000px high, 200dpi resolution OR 1000px wide x 1000px high, 200dpi resolution
- Hand Book Specs: 1772px wide x 2126px high + 5mm bleed, 300dpi resolution
Additional Promotional Opportunities
Sponsorship at the event will significantly enhance your brands presence and visibility, giving you the unique opportunity to put yourself in front of key decision makers and to raise your company profile above your competitors.
Sponsorships vary in price to suit your budget and objectives with opportunities including: Feature area sponsors, onsite digital advertising, social media activations and more.
With your stand locked in for Life Instyle Melbourne 2024, it’s now time to start thinking about how you can enhance your experience and exposure with our additional opportunities. With options for all budgets and needs, you can purchase individual items or get more bang for your buck with one of our package options. Contact your Account Manager to book your additional promotional activities.
Exhibitor Marketing Kit
We've put together an Exhibitor Marketing Kit for you to use to promote your participation at Life Instyle. Whilst we will be marketing to our database of new and loyal buyers, its important you make sure you let your existing customers know that you will be at Life Instyle too.
In your marketing kit you will find:
- Email signatures for you to include in your emails
- Social media tiles for you to share on Instagram and Facebook
- Life Instyle Melbourne logos
Digital Solutions
Promote, connect, thrive for the ultimate event ROI.
Connect and qualify on the go. This is included in all stand packages.
Know more about your leads than a business card will ever tell you. Scan to connect, share your brochures and get richer data for each so you're ready for a smarter follow up. Lead Manager is the quick and easy way to collect digital business cards. Get real time access to manage all your leads in one place for more effective follow-ups with a badge scanning solution that is simple, flexible, fast, and can run on a regular mobile phone.
Lead Manager App captures trusted data from the visitor badges used for show registration, and can be used by multiple stand staff, so you never miss a lead.
Key Features:
- Fast scanning: instantly capture Visitor Badge data
- Multiple users: consolidates leads collected from all staff on your stand
- Mobile app: Android or Apple. No external scanner needed
- Lead Quality rating: add notes and star ratings
- Paperless sharing of brochures to visitors
Privacy Policy Requirement
As Exhibitors, you are required to have your company’s privacy policy on display or printed out and easily accessible for visitors at your stand.
Go paperless and never miss a lead. This is an upgrade option - please contact your account manager for more information.
Busy at the show? Make your stand space work harder for you and avoid missing potential customers.
Lead Manager (Colleqt QR Codes) is the smart way for visitors to collect exhibitor information in exchange for their contact details. By displaying Colleqt QR Codes on your stand, this simple visitor led approach saves time and effort for all visitors and supports promotion of your business, products, services and content.
Attract even more of the right leads. This is an upgrade option, contact your account manager for more information.
From email to stand - create a tailored offer to attract more visitors and ensure you make the most out of your exhibiting experience. You'll receive qualified leads before the show begins, and increase traffic to your stand at the show.
3 easy steps:
- Create an irresistible hook for visitors to meet you at your stand. These may include live product demos, special offers, free samples, at-show limited exclusives and more.
- Lead Booster will send out an email to registered attendees to promote your offer
- You'll recieve the contact details of those that like, swipe and accept your offer and can follow up when they visit your stand.
Tip: Craft your offers carefully with your end goal in mind. Get a large number of leads with offers and giveaways; or access fewer but better qualified leads with business related offers such as demos or whitepapers. Create a strategy to target specific customers, drive stand awareness and generate leads before the show.
Maximise your ROI one insight at a time. This is included in all stand packages.
Realtime opportunities to achieve your goals. Access intelligent data and recommended actions to evaluate your performance and boost your results.
The Exhibitor Dashboard offers a data-driven approach to ensure you get the most out of your participation at Reed Gift Fairs. It gives you visibility into quantifiable business values.
Key Features:
Key Features:
- Quantify your company profile views and leads captured through the event.
- Split view leads by dimensions of interest.
- Assess online visitor engagement with your company and products/services over time.
- View matchmaking recommendations made to visitors by RX on your behalf through different channels.
Analyse and maximise your event results with a performance dashboard. This is an upgrade option, speak with your account manager for more information.
Benchmark Analytics helps exhibitors track multiple market signals to develop a data-driven assessment of their performance against their competitors.
Unlike most insight providers which track data from similar sources, Benchmark Analytics provides a view of visitor behaviour based on the trade show ecosystem.
Exhibitors can uncover visitor engagement patterns on their defined competitors cut by product categories, region, company size and new product launches.
With Benchmark Analytics, you can answer the following questions:
- Where do I stand in relation to my competitors?
- How can I improve my performance?
Digital Tools
Forget business cards! Emperia is our lead scanning mobile app that helps you collect contact details for sales leads and connections made at the show.
Download and use on your own device to scan the badge of attendees, then download the data at the end of the show to build your own database for post event follow-up.
Simply scan, edit and manage business contacts - online, offline and all in one app.
The Exhibitor Dashboard gives you visibility into quantifiable business values. With the dashboard, you can:
- Quantify your company profile views and leads captured through the event
- View and download leads scanned at show
- Split view leads by dimensions of interest
- Assess online visitor engagement with your company and products/services over time
- View matchmaking recommendations made to visitors by RX on your behalf through different channels