THE NEW BREED SCHOLARSHIP
The New Breed Scholarship is an award program designed to give up-and-coming designers a kick-start as they get into wholesale, with one lucky young brand receiving an enviable prize package valued at over $10,000 including a stand at Life Instyle Melbourne in 2026.
We've teamed up once again with our incredible scholarship partners The Lotco and The Life Style Edit, to provide some invaluable inclusions.
THE JUDGING PANEL
THE PRIZE
2x2m Stand Package (space, wall, lights, PLI and marketing)
Inclusion in LookBook
Silver Listing Upgrade
Meet the Maker Profile on Website + Email
1 on 1 90mins Business Consultation Session (The Lotco)
Social Media Audit & Strategy (TLSE)
Total Value: $10,000 + GST
WHO IS ELIGIBLE?
Australian and New Zealand businesses only
Business must be within its first 3 years of trading
Never exhibited at Life Instyle before
Must be the product designer - cannot be an importer/distributor
Products must fit into one of the Life Instyle product categories
WHAT ARE JUDGES LOOKING FOR?
Our expert judging panel will be looking at 5 key areas including;
Creativity and Innovation
Market readiness
Quality of products
Presentation of submission
PREVIOUS NEW BREED SCHOLARSHIP WINNERS
Elle Kiffer,
Foldup
Monique Montfroy,
Texcoco Collective
Fleur Boys & Sophie Marshall,
Togo Sun
Sophie Marcoux,
Ficifolia Fragrances
OUR EVENT PARTNERS
Our Event Partners
