With a passion for design integrity and quality, we bring together a like-minded community of creatives to connect, discover and source from a curated collection of well designed products in a divine mix of categories to please all retailers, media and stylists.
TAKE A LOOK AT OUR 2023 EVENT
“Everything is designed, few things are designed well”
- Brian Reed
Our fingers are on the pulse of all the latest designs, greatest
trends and innovations. Consider us your curators of cool- a
place you’ll be able to find the best designed products in a divine
mix of categories and the brilliant minds behind them.
WHAT OUR EXHIBITORS HAVE TO SAY
Life Instyle Blogs
MEET MONIQUE MONTFROY
Winner of the New Breed Scholarship 2023 Melbourne
Join us on our Path To Sustainability - every step together counts towards creating a more sustainable future.
Say No To Bottled Water at Life Instyle and Reed Gift Fairs
In 2023, Life Instyle and Reed Gift Fairs provided water refill stations on the show floor. In doing so, a substantial number of plastic water bottles were saved from oceans and landfill, and also reduced the impact from manufacturing.
500ml Plastic Bottles Saved from Oceans/Landfill
KG of CO2 Saved in Bottle Manufacturing
Litres of Water Saved in Bottle Manufacturing
I think some big things for us, especially from Sydney, was that we made amazing connections with some other brands that have given us a lot of help after the show, and we've also given a lot of tips and tricks to friends that we've made, especially in The Neighbourhood. Foot traffic has been amazing, so much, in terms of an actual trade show, representing the products, getting it out there into the market, it's been brilliant.
Oh, we love Life Instyle. We actually used to be with Reed. When we first started the business, we had more of a beach kind of vibe, so the demographic would've been more fitting for chemists and that kind of thing. But as our brand evolved, I think the last Reed we did, everyone kept saying to us, "Why aren't you in Life Instyle?" And we're like, "Well, they are the fancy cousin of Reed." So yeah, here we are. We joined up at Life Instyle last August and it was just amazing. Such a beautiful fair. It is our favourite.
We use Life Instyle as a great way to have a touch point with our existing customer base, but also attract new customers. We're typically using it now to showcase new brands, new categories, and new products. But we love the reconnection with customers and finding out how the market's going and how we can be better as a distributor.
We really love Life & Style. It's really good for our brand. It's just a bit more boutique, I think, and we've tried other shows. The sort of stores that come here are a bit more willing to pay a little bit of a higher price point for something that's locally made and a bit higher quality and handmade as well. You don't really get that of a lot of the other shows.
I've probably exhibited at trade fairs for about 17 years. I used to exhibit at Reed, and then I switched over to Life Instyle about maybe eight years ago, and have never looked back. My demographic is here. I went from doing really average sales at Reed for years and years, and feeling very discouraged and very horrible, to the very first time I was here at Life Instyle, when I did four times the sales in one fair from what I'd done for the last 10 years. And it was like, "I think I'm in the right place.
Forever. I've probably exhibited at trade fairs for about 17 years. I used to exhibit at Reeds, and then I switched over to Life Instyle, I want to say about maybe eight years ago, and have never looked back. My demographic is here. I went from doing really average sales at Reeds for years and years and years, and very discouraging and very horrible, to the very first time I was here, I was upstairs with furniture, they had to hoist it over there for me. But I did four times the sales in one fair from what I'd done for the last 10 years. And it was like, "I think I'm in the right place."