About the Judges.

The New Breed Scholarship is a program designed to support up and coming designers as they take the leap into wholesale.

With a prize that will most definitely change your future, learn a little about our judges who have already been in your shoes. 

Applications close on Thursday 24 September, so get your creative juices flowing and apply today!

 

Flyn Roberts.

Why did you decide to launch this exciting new initiative?

Our team at Life Instyle are very lucky to work with a lot of amazing new start-ups, and we love nothing more than to support small and see them soar. 

It’s probably the most rewarding part of our job when we hear about our brands wins (big or small). It might be meeting a wish list retailer, a record order from a stockist or being featured in a major publication. But we also so very often have some great new brands and products inquire or apply to exhibit but their budget or resources can limit their ability to participate and we wanted to be able to give these little guys a leg-up and perhaps even change someone’s life!
 

What is it that you look for when a new brand applies to exhibit at Life Instyle?
We see A LOT of applications!! Which means we often feel like we’ve seen it all – so you need to do your research and make sure your product stands out enough compared to who/what is already out there in the market or exhibiting at the show. But we also aren’t flash in the pan. We look for longevity in two senses of the word.

No fads. We love style-led purposeful products that will be loved for many years.
No faux. We look for products that are designed and produced with the highest intention, quality and originality.

 

Having worked with a lot of start-ups over the years, what is your one piece of advice to someone starting out?
Small milestones. Don’t try and do it all. By breaking it down into small manageable objectives and targets you can keep the momentum going and won't want to give-up when you fail at the first hurdle.

Invest in quality branding and photography. This is a visual industry and is the best way to represent your product,
aesthetic and brand values, especially when competing with big brands and more established competitors.

Tell your story. People love the human element and want to connect with likeminded people and businesses.

Don’t be scared to ask for advice. Remember everyone had to start somewhere and the great thing about our community is how willing people are to share, collaborate and mentor.

Lucy Given.

Why did you want to be a part in this exciting initiative?

We love seeing new product - and the idea of contributing and rewarding a great idea, brand or product is a very exciting opportunity.

What is it that you look for in a new brand or product?

When purchasing for our store I look for brands that have longevity, are well-made, well-thought through (it’s all in the details!) and have a design aesthetic that transcends trends.

Being a successful business owner, what is your one piece of advice to new start-ups and people running their own small business, especially during this uncertain time?

Get all your systems in place and the supply chains sorted before you go to market. Be professional, detail-oriented and polished right from the outset. Also, don’t try and go too big too early - do one thing well first.

Melissa Robbins.

Why did you want to be a part in this exciting initiative?

I love seeing all the new creative business owners out there!! So much innovation and excitement.  Those who have a passion for a new product or new approach and in their early years are so great to work with to help through the start up phase.

What is it that you look for in a new brand or product?

Someone who has thought of a unique selling point.  Whether that is a new design , new product or a new way of doing things.  That may be in packaging, branding, the story they tell or even colours. I also want to see they have thought of the whole package.  Who their customer is, how they will sell it, the packaging, the price points and that USP again!!  To see the imagery and the way they present that product is so important now also.  No longer can it just be a good idea.  You have to know how to market your product too.

Being a successful business owner, what is your one piece of advice to new start-ups and people running their own small business, especially during this uncertain time?

Running your own business requires persistence and resilience!!! You cannot give up if barriers present themselves or things go wrong.  You need to be resourceful and know when to ask for help and outsource certain tasks also.  You cannot do it all!!  Accept that early on and get a mentor or coach to guide you.  

Heidi Albertiri.

Why did you want to be a part in this exciting initiative?

I love working with businesses of all size but I especially love being able to give back to people who take the initiative to get in there and give it a go themselves. When you are starting you are so excited and want to do everything and you have to manage your finances so that you can do it bit by bit. With this amazing scholarship in place it gives businesses a chance to get on top of a few things to keep the momentum going. 

If there is one thing I have learnt its that it doesn’t hurt to give a little bit more, so if we can help anyone get ahead and on track for their business count me in! 

What is it that you look for in a new brand or product?

creativity, out of the box thinking, filling a gap, attention to detail, clever and beautiful, messaging consistency - Not much to ask at all is it ?

I really love it when someone discovers a gap in a market and makes something happen, it takes a lot of gusto to get out there and do what no one else is doing and walk your own path. 

Being a successful business owner, what is your one piece of advice to new start-ups and people running their own small business, especially during this uncertain time?

( Ahh thanks… I still find it strange when people say things like that to me )

Lyndal Wallis.

Why did you want to be a part in this exciting initiative?

I’m excited to be involved in the New Breed Scholarship program as I’m passionate about supporting emerging brands and wholesalers. From my experience, I know It’s hard to get a new brand off the ground so getting a professional boost in those early stages from a trade show of Life InStyle’s calibre can have a great impact on your business.

What is it that you look for in a new brand or product?

I will be looking for considered design and products developed with tomorrow's consumers in mind. It’s also important to see that brands and businesses have completed research and deliver to a market gap.

Being a successful business owner, what is your one piece of advice to new start-ups and people running their own small business, especially during this uncertain time?

In the early stages of getting a business off the ground, you have to wear so many hats. My advice would be to acknowledge your strengths, and for the areas where you need support recruit your own network of experts who can assist you.

Tracey Hocking.

Why did you want to be a part in this exciting initiative?

I think that now more than ever before it is so important for us all to help each other.  I love the idea of being able to encourage and support a small business to learn and grow.  This is a really great initiative that will genuinely help a small business to blossom.

What is it that you look for in a new brand or product?

Innovation, creativity, sustainability, usefulness, thoughtfulness.  I look for products that are not just about fashion or following trends, but have depth of thought and are made with real care for the environment.

Being a successful business owner, what is your one piece of advice to new start-ups and people running their own small business, especially during this uncertain time?

Just do it.  Do plan it out carefully, but know that your plans will change.  Be flexible and prepared to change.  Dont be too fixed.  Enjoy all of your little successes and look very clearly at all of your mistakes.  Learn constantly and dont be scared to pivot and change. (that’s a few pieces of advice!  I have many!)