• 3 - 7 August, 2020
  • Life Instyle Online

Meet the Judges

Find out about the judges!

The New Breed Scholarship is a program designed to support up and coming designers as they take the leap into wholesale.
With a prize that will most definitely change your future, learn a little about our judges who have already been in your shoes. 

Applications close on Monday 23rd March, so get your creative juices flowing and apply today!


Why did you decide to launch this exciting new initiative?

Our team at Life Instyle are very lucky to work with a lot of amazing new start-ups, and we love nothing more than to support small and see them soar. 

It’s probably the most rewarding part of our job when we hear about our brands wins (big or small). It might be meeting a wish list retailer, a record order from a stockist or being featured in a major publication. But we also so very often have some great new brands and products inquire or apply to exhibit but their budget or resources can limit their ability to participate and we wanted to be able to give these little guys a leg-up and perhaps even change someone’s life!

What is it that you look for when a new brand applies to exhibit at Life Instyle?
We see A LOT of applications!! Which means we often feel like we’ve seen it all – so you need to do your research and make sure your product stands out enough compared to who/what is already out there in the market or exhibiting at the show. But we also aren’t flash in the pan. We look for longevity in two senses of the word.

No fads. We love style-led purposeful products that will be loved for many years.

No faux. We look for products that are designed and produced with the highest intention, quality and originality.

Having worked with a lot of start-ups over the years, what is your one piece of advice to someone starting out?
Small milestones. Don’t try and do it all. By breaking it down into small manageable objectives and targets you can keep the momentum going and won't want to give-up when you fail at the first hurdle.

Invest in quality branding and photography. This is a visual industry and is the best way to represent your product, aesthetic and brand values, especially when competing with big brands and more established competitors.

Tell your story. People love the human element and want to connect with likeminded people and businesses.

Don’t be scared to ask for advice. Remember everyone had to start somewhere and the great thing about our community is how willing people are to share, collaborate and mentor.

Heidi Albertiri

Heidi Albertiri is the passionate, conscious curator at the helm of The Life Style Edit. An Editorial and Content agency based in Sydney.

The TLSE  brand represents everything that Heidi stands for - beautiful imagery, information, sharing, collaboration, travel, food, people and connection.

When you work with TLSE you get the whole team. You have in us the support and care to hold your hand on your business journey and lead you in the right direction at every level.

We take your business very seriously and show it the love and care we approach the TLSE business with.

Melissa Robbins

Melissa Robbins from thelotco has over 20 year experiences as a retailer, brand owner and mentor.  With experience in all areas of the industry she works as a business coach with retailers, wholesalers, fashion labels and brands on strategies to help increase their sales.  Offering strategies, tip, and business advice for those in the creative industry.

Kate & Noonie

Kate & Noonie are the creators of TheSuperCool: an internationally award winning retail emporium. After beginning their business 9 years ago as a series of pop up shops, they settled into a permanent location within the incubation space called SO:ME Space nestled in the heart of the South Melbourne Market. They constantly champion small independent design, sourcing and curating a variety of everyday objects for the home and gift market including a growing kids area titled TheSuperCool Kid (naturally)! Many of the brands that Kate & Noonie represent have become friends and grown alongside TheSuperCool including AHD Paper Co, Halcyon Nights, Alchemy & Grown Clothing to name a few.