29 July - 1 August, 2021
Royal Exhibition Building


Not sure if Life Instyle is right for you?
Here’s a list of criteria to clarify whether we are a right fit for each other.

We are not a flash in the pan. We look for longevity in two senses of the word.

No Fads. We love style-led, purposeful products that will be loved for many years.

No Faux. We love products that are designed and produced with the highest intention, quality and originality so that they will last for these loved-up years.

If it's a yes from you, it's a yes from us...

  • Are your products high quality in design and production?
  • Are your products well designed and well-intentioned?
  • Are your products meaningful and purpose-led?
  • Can your products be presented beautifully? 
  • Are you passionate about your craft?
  • Do you have a story you're prepared to share?

We love products that are...

  • Australian designed and owned
  • Sustainably produced
  • Ethically produced
  • Cruelty-free and socially conscious 
  • Fairtrade
  • Innovative
  • Original and unique

Are you an up-and coming designer?

First Instyle is a chance for new and emerging designers who are looking to launch themselves into the retail market.

If you're:

  • Australian and NZ companies only
  • Original product designers and maufacturers only. No importers or distributors 
  • Business must be within its first 3 years of trade 
  • Products are innovative and high quality in design and production 
  • The ability to fill bulk order at the end of the event

... you could be eligible to be part of First Instyle. Get in touch with our team to find out more!

A note from us...

We are dedicated to supporting makers and creators who have a story to share. We encourage style-led international brands and are proud of our global reach. We are strongly committed to creativity and individuality.

Show us what you got...

If you're ready to inspire and put your products into the hands of those who love them, we'd love to hear from you. 

Please apply below and we will be in touch!

Apply below...