• 19 - 22 February, 2021
  • ICC, Darling Harbour

New Breed Scholarship


At Life Instyle, our commitment has and always will be to celebrate and elevate creative minds and purpose-led products on their way to greatness.

As a team we are fuelled by great design, lasting relationships, strong coffee and love nothing more than to see our brands soar. We know what it takes to start a business (equal parts, blood, sweat, tears and elbow grease) and we support the bold and the brave business owners who take risks.

"Throughout everything we do, we are focussed on our continued support for small, local business and we are continually looking for ways to further elevate, thrive and grow start-ups and new exciting products" says Life Instyle Exhibition Director, Flyn Roberts "so it is with great pride that we announce the launch of the Life Instyle New Breed Scholarship."

The New Breed Scholarship is an award program designed to support up and coming designers as they take the leap into wholesale.

The winner will receive an envious prize package valued at over $6,000, including a stand package at the upcoming Life Instyle Melbourne event
30 July - 2 Aug 2020!

On top of that, we've teamed up with some amazing industry partners, to provide some invaluable inclusions comprising of a half-day business coaching session with The LotCo, a photographic studio session with content creators The Life Style Edit and a hand-picked exhibitor mentor to help ease the nerves with all the pre-event planning and preparation. 

The Prize

As the New Breed Scholarship winner, you will receive:

2x2m Corner Stand Package (space, wall, lights, PLI and marketing)
Look Book Profile
Instagram Post
Meet the Maker Profile on Website
1 on 1 Business Consultation Session (The Lotco)
Studio Session (TLSE)
Lunch with a hand-picked Mentor (existing LIS exhibitor)

Total Value: $6,111 + gst


...And The Winner Is

T O O 

A new minimalist Australian art & design brand that rethinks the concept of art and home decor in a playful and interactive fashion.

Clean architectural lines. Simple geometric shapes. Bold playful colours. 

Life Instyle recently sat down with our New Breed Scholarship winner TOO Designs to talk design, personalisation and art!

The Judging Panel

Flyn Roberts

Life Instyle

Heidi Albertiri

The Life Style Edit

Kate & Noonie

The SuperCool

Life Instlye Melbourne New Breed Scholarship Applications will open on March 9, 2020.

For further information or if you have any questions about the New Breed Scholarship,
please email info@lifeinstyle.com.au or call +61 (0)2 9422 8686.

Who's Eligible?

Australian and New Zealand businesses only

Business must be within its first 2 years of trading

Never exhibited at Life Instyle before

Must be the product designer - cannot be an importer/distributor

Products must fit into one of the Life Instyle product categories


What will the judges be looking for?

Our expert judging panel will be looking at 5 key areas including;

Market readiness


Scholarship Partners