What is your background? Have you always been an artist?
I’ve always been an artist but in my mind, I didn’t think of it as a career option. So once I finished high school, while I sold paintings at Bondi markets and to a wholesale art company I did a Bachelor of Design course at UNSW College of Fine Arts, majoring in textiles and graphic design. Once I graduated I worked in the fashion industry, firstly in textiles and then went on to work in fashion marketing (print and digital graphics.) I worked in the fashion industry for 14 years. Over those years I have always painted and drawn on the side because it’s what I love to do and it’s something I’ve always reverted back to. It’s so rewarding to be able to use all of the things I’ve learnt over the years from working in textiles and marketing and put that knowledge back into my own business. It’s also a nice feeling to know that being an artist is enough.
What was the spark that inspired you to start your own business?
2018 was a crucial year for me… one of the roughest years but also the year that propelled my growth – personally and professionally. My husband was diagnosed with a heart condition which led to him having to have open-heart surgery. Our children were 4 years and 7 months at the time. While he was still up and down in recovery (2 months later) I was made redundant from my job while on maternity leave. We were both unable to work and I was in a pretty bad place emotionally.
The combination of realising life is too short and being made redundant from a job that I loved and gave my all to gave me the courage to start my own business. I literally had nothing to lose.
What were those first steps you took to launch? And what would you say was the scariest part/your biggest fear?
First step was my business plan – mainly working out my costs and profit margins. I didn’t want to create something that wasn’t viable and wasn’t able to grow. That part was hard for me because I’m not really great with numbers! My husband has his own business so he helped me nut out a plan. Then I came up with a small collection, some social media content and designed my online store. The scariest part was putting my work out there and realising that there was a very high chance of failure.
Tell us a bit about your art. What is your inspiration and style?
I love colour and pattern. The part I love most about creating art is working with colour so that drives my collections. I take all of my inspiration from nature and travel. I’m obsessed with plant-life and landscapes at the moment. I’d say my style is a bit coastal, a bit boho and a bit jungle.