What is the meaning behind the name dog&boy?
After, ‘how do I style my scarf’, this is one of the most asked questions!
Well, yes, I do have a dog, Barry the Chocolate Labrador (he is as big a softie as he sounds, and regularly makes a cameo at our photo and content shoots!), and a boy, my son Nicholas. But the name is much more than literally just that; it is about the unequivocal youthful spirit of imagination, the possibilities of what could be, and the desire to make it happen.
What is the inspiration behind your unique prints and designs, and what do they mean to you?
I’m an emotional buyer when it comes to my wardrobe, and I buy pieces because of how they make me feel when I wear them, so designing our prints it is no different.
We consider ourselves storytellers, creating a visual construct to a moment in time that made us feel good. Our design stories are created to prompt the wearer to recall a moment in their time that was good and happy and brought them joy. It’s about connection.
Who or what is your ultimate muse?
We’re inspired by the simple moments in every day. Cliched as it is, in such a busy world we don’t take time often enough to appreciate or enjoy those fleeting moments in time – the cheekiness of our young child, the sound of a loved one’s voice, the feeling of pure joy.
As famously quoted, ‘Enjoy the little things in life, for one day you may lookback and realise they were the big things’ (Robert Breault).
Our design stories are moments we’ve personally experienced and how we felt in that moment. But these aren’t just our stories, with a change in variables, these moments could really be anyone's.
What is your favourite piece in your collection, and why?
I’ve always been a scarf lover, it’s why I started dog&boy!, but there are always favourites each season.
For AW2021, I’m loving our scarf design Prequel which is all about the chance to start again, even when you make mistakes. The base photo is the classic redbrick New York apartment block with fire escapes. I captured the image whilst wandering Soho during our last tradeshow visit to New York in January 2020 (a lifetime ago now!).
Our foray into international markets hasn’t been without challenges these last 2 years, but being there, wandering the streets of Soho and its energy, reminded me that despite the mistakes we’ve made (and as any small business will attest, they are many!), it doesn’t define you or your brand or what it is we set out to achieve. It’s simply a part of the journey.
Can you share any spoilers about any new products you’ll be showcasing at Life Instyle Sydney?
The exciting thing about dog&boy is that every season is ‘new’. Each season we release a new collection of designs so there is always something different. We don’t keep repeating the same design in numerous colourways season after season.
But I’m most excited to release our SS2021 collection – we’ve some stunning designs for the season with hand-made tassels, and the colourways are soft and gentle, perfect for complementing the earthy muted tones that are featuring.
Our fashion range, dog&boy THE LABEL, has gorgeous easy wear pieces in sophisticated prints for spring-summer styling. My favourite is the Camille shirt in Perception.