Sitting down with dog&boy creator Sonya Michele, Life Instyle found out how one small idea turned into timeless and sophisticated pieces for the everyday!
What was the spark that inspired you to start your own business?
Ironically, I never wanted to start my own business. It was never in the plan, and certainly never a ‘dream’ of mine. It was, literally, a comment from a friend one day in the dog park. I was frustrated about not finding what I wanted (I am a life-long scarf lover), and she said to me, “Well, design your own?!”. So whether it was timing, opportunity, or a simple moment of serendipity, here we are 4 years later!
What were those first steps you took to launch? And what would you say was the scariest part/your biggest fear?
My background is business and I have no formal training in fashion, everything was/is a huge learning curve. So everything we do, every collection is ‘scary’.
It’s hard to believe how in just 4 years we have evolved into an international brand with a loyal following of scarf lovers. It astounds me every day. We have grown in so many ways. I don’t think you ever loose that ‘fear’. My fear is more akin to wondering if I didn’t try something, did I miss a great opportunity??
Tell us a bit about how you design/ make your product.
dog&boy is not about creating ‘stuff’ or adding to what is a very noisy place. They are timeless and sophisticated pieces, to make women feel beautiful by adding something simple, but different to their everyday outfit.
Our design process is not driven by seasonal trends but created from the heart, telling stories through design. Like your favourite lipstick, our pieces are created to make you feel good and lift your spirits. The original prints are a conversation starter and complement your everyday outfit.
What is it that you think your customers love about your dog&boy?
It’s a combination of things - the original prints in each and every collection, the sublime pure natural fabrics of merino, silk and cotton, but mostly, I think, they are a special pieces that tell a story and makes the customer feel beautiful.