What has the experience been like so far and what are you most looking forward to at your first trade show?
We’ve been so thrilled with the response and feedback about our kits from the team at Life in Style. We are often told that our kits are even better in person and we love showing off the different ingredients, the scents and the sparkly liquids in a way that can't be shown fully on camera. We look forward to being able to show and communicate the benefits of our kits to children's wellbeing and are interested to see how meeting store owners and buyers can help us to improve how we market and communicate our brand.
What do you think your customers love about your brand/product?
Although our potion kits are for children, they invoke a sense of nostalgia for our customers, the parents. They all say they wish they’d had something like this as a kid and we have to agree (that's why we created them of course). We love hearing about the mindset shifts that parents can often see in their children after creating the perfect potion and the pure joy of potion play means that kids often play with our kits for hours.
What are your personal favourite products in your collection, and why?
Well that's kind of like making us choose between our children BUT if I (Alicia) had to choose one it would probably be the Enchanted Garden Kit. But in saying that, my favourite ingredient is mermaid scales from our Moonlight Waters kit which is Jacinta’s favourite kit. We’ve also just released a wooden intention board which has a crystal/mandala grid on the other side. We are loving playing with this magical board ourselves. We are so in love with it and have found it a great way to start the day.