How did the Lexington journey start?
When I first came to the New England, I fell in love with the area. The houses, the buildings, the nature, and the general way of life, I felt like home. As Scandinavians, we have a strong love for light. That heritage combined with the very characteristic East Coast homes with the white paint and the gray cedar sidings inspired us to create our own unique version of the New England lifestyle. The result was products inspired by the classic New England style following the American tradition of superior craftmanship but with a Scandinavian twist.
Our vision when we started Lexington in 1997 was to build an international lifestyle brand. That was important for us from the very first day. We wanted to take our brand all over world, and we knew from the beginning that we had the potential to do it! This unique combination of New England and Scandinavian design was not well represented in the interior design world at that time. We saw a gap in the market and a huge potential for our idea. The first years, we were mainly acting in Scandinavia, but today we are represented in many countries all over the world.
With more than 60 Lexington concept stores globally, what makes the Lexington range so successful in a variety of different markets?
The concept is likeable. It´s quite clean design-wise. It’s also fresh and includes high quality, sustainable, long-lasting products. The pieces are timeless with a fashion twist and can be incorporated into your home decor easily. You can create a dream with our products, and that attracts various consumers regardless of where they live. Another unique thing about Lexington is our seasonal home collections. We have four different home collections a year—spring, summer, fall and holiday. This offers you the possibility to easily renew, upgrade and refresh your home throughout the year. That’s something unique for interior decoration
We also care about the nature. We have been producing long-lasting products since we started. We’ve worked sustainably well before the word “sustainable” became etched on people’s mind.
Tell us a bit about how you design/make your product. Who/where/how/why etc.
My strongest inspiration comes from my travels, meetings with people and experience of different environments. I have had the opportunity to see the most fantastic homes and meet the most inspiring people. I take a little piece of every lasting impression and translate it the Lexington way. Every season starts with an idea. I paint a picture in my mind inspired by the big visions. This includes an idea of the collection, the color palette, materials, and other important details for the season. I present my idea for our excellent product development team, and we start to work through the whole collection, from idea to product. We only work with top producers some of which are very close to me. They fully understand my product philosophy and share our values. We produce mainly in Europe.
The look is, of course, important for me, but so is our choice of materials. My ambition is to develop products that last for a long time, and that you recognize immediately. You should be able to say, “this must be Lexington” just by the look and hand feel. The materials are very important for me and sustainability is