What inspired the idea for your business?
I'm Keahny and I’m the owner and designer of homewares brand, Loco Living. I'm a lover of all things art and design but my taste is as about as eclectic as it gets. I always found that I’d be scouring the stores for quirky homewares that spoke to my soul, only to come up empty-handed on most occasions. I was in search of unique statement pieces that could be tied back to staple items from the home. So I started creating my own, an outlet for art and adventurous design. And that’s when Loco Living was born. My intention was to design textiles that seamlessly blended from room to room, creating a cohesive chaos that was unique to my individual style. Think of it as the ultimate mix-and-match brand for the modern home!
Where is the business now? And where is it headed?
Loco Living is in its third season and is growing at a steady pace which is exciting. SS24 will see our range expand to living and bathroom as we apply designs across new categories.
How does your brand differentiate itself in the market?
Our brand differentiates itself through our print designs particularly with our tableware. Each illustration is a placement print created specifically for each product in our collection. I also design with a universal colour pallet so that each piece can be mixed and matched across styles. This means that our collections are transeasonal and buyers can be more adventurous with their purchases as they can pick and choose items based on their own unique style.
