Melbourne Social Co is one of Australia’s oldest and most experienced social media agencies. Which perhaps feels at odds with their content-led, trend driven approach to social media management in 2024. But, two things can be true. Founder and Director, Shelley Friesen explains.
‘Brands are looking to the agency to understand what is working on social media in 2024, and to be honest, it’s one thing. Authenticity. Authentic content, tailored to each platform is in, and overly promotional, polished content is out. We are seeing the most success with brands who are creating and sharing content that is true to their mission and unique voice. Consumers want to hear from businesses who are real, who have shared values and who are not afraid to jump on trends and share a version of themselves that is a little less polished than what we’re used to seeing.
At Melbourne Social Co, we balance out our experience in the industry with a passion for social media and trending content, giving us a best-of-both-worlds approach for brands. Our team are passionate about social media and are enjoying creating fun and engaging consumer-first content for our wonderful stable of clients this year.’