Can you provide an overview of your retail brand, its history, and the journey that led to its creation?

After living and working in Asia for 15 years, I started Watertiger just over 22 years ago. We started importing a small collection of antique furniture from China. It sold in 2 weeks, and we felt we were onto something.

What path led you to Life Instyle, and what about the show makes it a great fit for you?

I have exhibited at trade fairs for over 15 years. The visitors to LIS are my type of clients.

What was the initial spark that inspired you to start this retail brand, and how does it align with your brand's mission?

History and beauty in pieces, repurposed and sustainable.

Could you share your personal favorite product from your brand's collection and explain why it holds a special place for you?

Too hard, like asking which child you like best.

Are there any other brands within your industry or related industries that you particularly admire or have been inspired by?

There is an amazing business in France that has always been inspirational: Atmosphère d’Ailleurs. Also, a retail store in the USA called Obsolete Inc.

In a competitive retail market, what unique qualities or values do you believe set your brand apart from others?

We are one of the few companies selling authentic, one-off pieces of furniture and handcrafted homewares.

Can you share some insights into your latest product launch?

 What inspired these new additions to your collection? Latest offering is direct sourcing to increase people's margin.

How do you approach the development and design of new products to ensure they align with your brand's identity and resonate with your target audience?

Watching and listening, what does the market need, what is missing.

Can you share some insights into your latest product launches?

What inspired these new additions to your collection? Organic and authentic are the way we are all moving forward.

How do you approach the development and design of new products to ensure they align with your brand's identity and resonate with your target audience?

As long as I love the item, I am happy to offer.

Rapid fire questions:

What is the most interesting place you've traveled to recently?

italy

Do you have a personal motto or mantra that keeps you motivated?

repurpose

If you could have dinner with anybody, who would it be and why?

princess diana, her strength would be all-encompassing

What is your favourite book, and how has it influenced your perspective on business and life?

Mao's last dancer. from very little comes great things

What's a hobby or interest of yours that people might be surprised to learn about?

watertiger is my interest and hobby, I get to travel to amazing places, buy unique pieces, sell them, and do it all again