Can you share details about any new product launches your brand will be showcasing at Life Instyle Sydney 2024? What makes these products unique or innovative?

We're thrilled to introduce Kynd Baby's brand-new GOTS-certified organic cotton Winter Knitwear collection, featuring cosy jumpers, rompers, beanies and overalls. Made from GOTS-certified organic cotton, each piece delivers exceptional quality and unparalleled softness in a soft colour palette. In addition to our knitwear, we’re unveiling the Kynd Baby Silicone Toy Collection, designed to inspire imaginative play and complement home décor. Made from 100% food-grade silicone, our toys are all BPA-free, non-toxic and dishwasher-safe for safety and durability. Highlights include our signature Tea Party Set, presented in a rainbow-printed suitcase; and our retro-inspired Silicone Bags, offering both style and practicality for daily use.

Step into a world of enchantment with the NEW Fleur Harris collection of baby and children’s apparel, featuring ‘Castle Gardens’ artwork by Melbourne artist Fleur Harris - specially designed for this season’s apparel collection! This season’s collection is sure to captivate hearts with its exquisite prints and luxurious fabrics. Watch for Fleur’s beloved ‘Flutterbunny’ illustration, making a special appearance just in time for Easter! Top of Form.

The new Namelyco Alphabet range features jumpers, beanies, blankets and rompers, all made from 100% organic cotton. Each piece is custom-made to order and personalised with letters of the alphabet, offering a unique touch for every customer. Crafted from high-quality yarns, Namelyco knitwear is a beautiful keepsake to cherish. Lastly, Vision Brands Group is proud to introduce a new collection from everyone’s favourite little mouse, Claris! Inspired by the latest book ‘Pasta Disaster’ by beloved children’s author Megan Hess, the Claris the Mouse ‘Tuscan Sunset’ collection captures the charm and elegance of Claris adventures through soft jersey cottons, flutter tulle frills, and adorable Claris prints – perfect for every young fashionista. 

Tell us more about your brand's background and founders. What motivated them to start the brand, and how has the journey been so far?

Vision Brands Group was founded with a mission to nurture brands and facilitate global retail connections. Co-founder Rheanna Griffin's passion for quality and innovation has inspired us to create a home where brands can thrive.

Today, Vision Brands Group is a leader in creativity and excellence in the apparel industry, fostering long-standing retail relationships. If you're seeking brand guidance, retail expansion or opportunities in multi-distribution channels globally, we invite you to meet us at Life Instyle Sydney 2024 to explore partnership possibilities.

Could you provide insights into the inspiration behind the development of your latest products? How do they align with your brand's overall vision and values?

At Vision Brands Group, our latest products are inspired by creativity, innovation, and customer needs, reflecting our commitment to quality, sustainability, and timeless design. Drawing from nature, literature, art, and fashion, our goal is to create meaningful products that bring joy and connection to our customers while also being practical for everyday use.

How has your brand evolved since its inception, and what milestones have you achieved along the way?

Since the beginning, Vision Brands Group has seen significant growth, establishing ourselves as a leader in the baby and children's apparel industry. We have implemented a comprehensive and structured product development process, establishing a robust operational infrastructure that drives our growth. Our commitment to excellence, sustainability, and customer satisfaction has always been strong, driving us to continuously adapt and innovate to meet the changing market needs.

Can you highlight any specific challenges your brand has faced in the industry and how you've overcome them?

Every business encounters its fair share of hurdles, and Vision Brands Group is no exception. We've navigated through supply chain disruptions and stayed agile in the face of ever-evolving consumer trends. These challenges have tested us, but through strategic planning and open communication, we've managed to weather the storm. By sticking to our core values of integrity, transparency, adaptability and collaboration, we've positioned ourselves for long-term success in this competitive industry.

What strategies do you employ to stay ahead of industry trends and maintain a competitive edge in the market?

At Vision Brands Group, we employ a multifaceted approach to inform our product development and marketing strategy, integrating market research, trend analysis, and customer feedback. We're able to anticipate shifts in the market and proactively adjust our offerings to meet the evolving needs of our customers. Our strong partnerships with suppliers, manufacturers, and retailers keep us connected to the pulse of the industry, enabling us to leverage new opportunities for growth and innovation. As leaders in the baby and children's apparel industry, our goal is to continually set the benchmark for quality and innovation.

Are there any upcoming plans or projects in the pipeline for your brand? Can you share insights into what the audience can expect from your brand in the coming years?

Looking ahead, Vision Brands Group has some exciting plans in the works that will help us continue to lead the way in the baby and children's apparel industry. We're looking at expanding into new markets and territories, and launching some new brands and initiatives. While we can't spill all the beans just yet, here's a sneak peek at what's coming:

• We're all about pushing the envelope when it comes to product design. Get ready for some innovative new concepts, and maybe even a few surprising collaborations!

• We're also eyeing some opportunities to spread our wings and reach new audiences in different parts of the world.

With all these exciting things on the horizon, Vision Brands Group is set for some big growth and success in the years ahead. We can't wait to share more details with our customers and partners as everything unfolds.

Looking into the future, what are your brand's long-term goals and aspirations?

Our long-term goals and aspirations revolve around several key pillars. Firstly, we are dedicated to expanding our brand portfolio and introducing innovative products that resonate with our customers. Additionally, we aim to forge strategic partnerships that will strengthen our presence in the global market. Equally important is our commitment to creating a supportive and rewarding workplace culture where our team members can thrive and feel a sense of pride in their contributions. We aspire to extend this ethos to all our collaborators, ensuring that together, we create products and experiences that we can all be proud of.