Training Wheels | Melbourne

Cargo Hall | 20 June | 9am - 5pm

It’s time to master the art of wholesale!

Training Wheels is an inspiring one-day workshop specifically designed to ensure you get the full ROI on your experience at Life Instyle, Australia's largest and most established boutique trade event, or any future exhibition you are thinking about showcasing your products at.

How does the day work?

The Nuts and Bolts - The Life Instyle Team

An introductory session allowing you to take a sneak peek as to what goes on behind the scenes at Life Instyle. 

The team will make you feel at ease with everything from logistics, sales, marketing, and some key tips we’ve learnt over the years in the world of exhibiting.

 Social Media Smarts – Kylie Lewis

Become a social media expert after an invaluable session with Kylie Lewis, founder of content coaching agency, Of Kin

Bringing over 15 years digital marketing experience for leading Australian brands this session will be key to your digital success and turning your followers into loyal customers.

The Retailer Panel

Hear first-hand from our panel about how buyers visit the show and what makes them walk to your stand.

They discuss the best and worst experiences they have had and share all their valuable insights into the world of exhibiting and connecting with brands at the show.

Bringing Your Brand to Life

Life Instyle’s very own Exhibition Manager, Flyn Roberts, will take you through how to authentically convey your brand and create a show stopping space at the exhibition.

Flyn will run through some great examples of successful brands and hacks from previous shows, so you’ll gain some valuable insights from the team behind Life Instyle.

Trade Show Sales Strategy 101

Not to be missed, The Lot Co will be holding a session to help you drive your business forward through strategic sales, marketing and financial strategies.

Two girl bosses with over twenty years experience in the fashion & design industry and an extensive understanding of wholesale, retail, product development, marketing, and branding. 

The Exhibitor Panel

Join Kym Purtell from Halcyon Nights, Daniella Leo from For Me by Dee and Stefani Kerby from Celia Loves who share their practical advice and valuable insights about their journey through the world of exhibiting.

You'll learn first hand all the tips and advice you'll need to best showcase your products to maximise order potential and how to communicate with retailers pre & post event to ensure an established relationship!

Morning tea, lunch and afternoon tea is included in your Training Wheels ticket too!


This session is also perfect for those who are thinking about dipping their feet into the world of exhibiting. So you don’t need to booked onto Life Instyle, but you can learn everything you need to know before you join the exciting journey of showcasing your products to thousands of retailers.

For more information on the day, please call 02 9422 8686 or email

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