Melbourne's Retail Trade Show 2019



Life Instyle is a beautiful trade event for boutique retailers. Life Instyle MELBOURNE runs over four days at the heritage listed, Royal Exhibition Building providing the platform for 430+ unique and wonderful exhibitors to showcase design led products for over 7000 of Australia’s retailers.

The Melbourne trade fair is committed to encouraging originality and creativity in the production of eco-friendly products. The entire experience will give you the inspiration for your product development, since you will be seeing both leading and upcoming local brands. The Life Instyle exhibition will feature First Instyle, Kids Instyle and Men Instyle. This is in a bid to embrace new and ethically Australian-produced wholesale products for the retail industry. The Life Instyle trade fair in Melbourne is coming hot on the heels of the Sydney retail show. Life Instyle is part of the Reed Retail Group that is also under the umbrella of the larger Reed Exhibitions. It is one of the largest event organisers in the world, and it has a growing portfolio with over 500 events spread out in 40 countries. This includes events such as meetings and conferences, as well as consumer and trade exhibitions. Mark your calendars and come ready to meet up with the leading wholesalers in the industry!




August 1 | thurs 10am - 6pm

August 2 | fri 10am - 6pm

August 3 | sat 10am - 5pm

August 4 | sun 10am - 4pm

Royal Exhibition Building, Carlton

Life Instyle is a trade only event for the retail industry including retailers, buyers, interior designers, stylists, agents, and industry media groups. Attendance is free and visitors must provide proof of business with an ABN and or business card. Life Instyle is not open to the public.


why attend life instyle Melbourne 2019?

brands neighbourhood Conversation series


The Life Instyle team has set the challenge to deliver you fresh new brands and create an overall experience which continues to set us apart from the traditional trade shows.  

For Life Instyle Melbourne 2019 we will have 430+ exhibitors (with 100+ of these being brand new!) meaning you will get to source from thousands of products across 4 days.

Check out all of 2019 exhibitors here

The Neighbourhood

Welcome to the Neighbourhood, Life Instyle's new home for a curated collection of like-minded brands.

This year in Sydney we kicked things off with the theme "A Conscious Community" - a handpicked collection of sustainable, ethical and mindful brands for the consumer with a conscious.

This is your location to buy with integrity, whist still remaining stylish.

Conversation Series

Conversation Series is a collaborative program designed to prepare you for success. Join these sessions which have been created around inspiring the thinking business owner. Conversation Series is designed to give you more than a sourcing experience with content created based on the latest trends and topics of interest for the savvy retailer and presented by leading experts in their fields.

Make 2019 your year - book your tickets today!

why exhibit at life instyle Melbourne 2019?

Why exhibit Marketing opportunities crowd

Why You Should Exhibit at the Life Instyle Melbourne Trade Fair

The Life Instyle trade show in Melbourne aspires to continue leading the way in retail events where we hope to grow the number of exhibitors and attendees to higher proportions. The focus here is on Australian-made and eco-friendly produced products. As an exhibitor, you will get to show your products to thousands of retailers and wholesalers.  

There is an estimated average of 13,000 exhibition attendees with at least 3,500 first-time visitors. With such numbers, you are sure to find several retailers who will carry your products to the customer.

Exhibitor Hub at the Trade Fair in Melbourne

After securing a stand, you ought to let your customers know about Life Instyle. The personnel behind the event will prepare marketing materials that come complete with the Life Instyle logo. This comes in handy for various marketing platforms, such as on Instagram, email signature, MREC, as well as for your website’s leaderboard. There will be different categories where you can bring your wares, including First Instyle, Men Instyle and Kids Instyle. Make sure to ask about our marketing packages, these will ensure that buyers know who you are before coming to the show.

2018 Melbourne show

At the 2018 event:

  • At least 60% of the attendees own one retail store.
  • Over 65% of the attendees are from the NSW, and this assures you of entry into the local market.
  • Nearly 94% of the attendees share the opinion that attending Kids Instyle exhibition is paramount to the growth of their businesses.

Life Instyle exhibition is the ideal way for you to exhibit your product to thousands of attendees that also includes wholesale gift distributors and clothing wholesalers. You will get virtually all the retailers in the Australian market under one roof.

 Our Categories

LIS KIS Logo FIS logo 19 MIS logo 19

life Instyle

Exhibiting with Life Instyle opens up a world of opportunity for your business and allows unprecedented access to key buyers and influencers on the hunt for new and innovative suppliers. Life Instyle is the ideal way to exhibit your product with a signature trademark of style, quality and creativity. 

melbourne 2019 we are on the hunt for furniture, homewares, art and men's products. we also love product attributes including australian made, australian designed, fair-trade, ethically or sustainably produced and socially conscious. if this sounds like your business we would love to hear from you.

Kids Instyle

The premium kid's fashion industry is experiencing increases in demand by the day, and in Australia, the Life Instyle trade show in Melbourne is proving to be the best place for kids clothing wholesalers. With Kids Instyle, it is the only solution that you need to meet with retailers that will get your products to the deserving customers.

  • 15% of our attendees are looking for Kids accessories
  • Babyology, Kid Magazine, Minty Mag and The Little Mag all attend
  • 94% of event attendees believe attending Kids Instyle is imperative to the growth of their business 

First Instyle

This is reserved for new and upcoming designers looking to get ahead in retail. The exhibitors in the First Instyle category have two opportunities of interacting with the retailers and event attendees. First, as part of the First Instyle exhibition, then they will proceed to the main event.

The requirements for the First Instyle are:

  • Your business must be less than three years old, innovative, eco-friendly and ready to expand your reach.
  • You should have original products that are ready to go into wholesale distribution.

The reasons for participating in this category is that there are hundreds of trade fair in Melbourne attendees who are looking for new ideas and products and this could be the perfect launch platform for your products. Your application for this category needs to be accompanied by product images, otherwise your application will not be reviewed.

Men Instyle

This category calls for businesses with products that are essential to the modern man. It has become one of the highest-grossing sectors of the exhibition. This is driven by a worldwide trend where menswear is outselling women and kids wear, especially on ecommerce platforms.

You should keep the following tips in mind if you are considering being part of the trade show in Melbourne, under the Men Instyle category

  • There are 6 out of 10 online stores in Australia represented in the event, and your products could be their new addition.
  • Small businesses are gaining a foothold in the business world by opening online stores, and you could be one of the businesses they could rely on in the future.
  • Online retailers are the third-largest group of attendees in the exhibition.


If the Melbourne Life Instyle exhibition is too soon for your liking, ask about our Sydney February 2020 show in our new home The ICC Darling Harbour!

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