Life In style – Retail Trade Show in Melbourne 2019 Wholesale Suppliers

Melbourne's Retail Trade Show

The Life Instyle trade show in Melbourne happens once every year, and it runs for four days. It attracts over 400 creatively unique exhibitors to showcase their products to over 7,000 retailers from all over Australia. The 2018 edition was a huge success, so apply today to become an exhibitor in the 2019 event.

The Melbourne trade fair is committed to encouraging originality and creativity in the production of eco-friendly products. The entire experience will give you the inspiration for your product development, since you will be seeing both leading and upcoming local brands.

The Life Instyle exhibition will feature First Instyle, Kids Instyle and Men Instyle. This is in a bid to embrace new and ethically Australian-produced wholesale products for the retail industry. The Life Instyle trade fair in Melbourne will also come hot on the heels of the Sydney retail show.

Exhibition Dates and Times at the Trade Show in Melbourne

The Melbourne retail trade show will be hosted at the Royal Exhibition Building. The show will run on the following dates and times:
• Thursday, August 1, 2019 – 10 am to 6 pm
• Friday, August 2, 2019 – 10 am to 6 pm
• Saturday, August 3, 2019 – 10 am to 5 pm
• Sunday, August 4, 2019 – 10 am to 4 pm

Life Instyle is part of the Reed Retail Group that is also under the umbrella of the larger Reed Exhibitions. It is one of the largest event organisers in the world, and it has a growing portfolio with over 500 events spread out in 40 countries. This includes events such as meetings and conferences, as well as consumer and trade exhibitions.

Mark your calendars and come ready to meet up with the leading clothing wholesalers and wholesale gift distributors in Australia. Here are even more reasons for you to become an exhibitor at the Melbourne retail trade fair.

Conversation Series

Other than exhibiting your wares, you will benefit from the Conversation Series. This is a program that brings in knowledgeable individuals and business leaders who will give collaborative seminars that are geared towards preparing you for the next step of scaling your business.

The topics that will be discussed in the trade fair in Melbourne include:
• Leading into the unknown
• Trend forecasting
• The social media hacks you need to scale your business in 2019
• Understanding colour trends in the marketplace
• Setting up flat lays for social media
• Creating eye-catching content that stands out across different media
• How to build a successful business
• Business insights for the style set
• Intellectual property law for business
• How to update your store for better UX
• Conscious consumerism
• Using Instagram search, stories and shops for business

Why You Should Exhibit at the Life Instyle Melbourne Trade Fair

The Life Instyle trade show in Melbourne aspires to continue leading the way in retail events where we hope to grow the number of exhibitors and attendees to higher proportions. The focus here is on Australian-made and eco-friendly produced products. As an exhibitor, you will get to show your products to thousands of retailers, wholesale gift distributors and clothing wholesalers.

There is an estimated average of 13,000 exhibition attendees with at least 3,500 first-time visitors. With such numbers, you are sure to find several retailers who will carry your products to the customer.
There are two types of exhibition stands at the event:
• 4  X 3 sqm stands – They have a 2.4-metre tall back wall and a 1.5-metre sidewall with a corner stand.
• 3 X 3 sqm stands – These are inline stands with a 2.4-metre rear wall with side walls.

Exhibitor Hub at the Trade Fair in Melbourne

After securing a stand, you ought to let your customers know about Life Instyle. The personnel behind the event will prepare marketing materials that come complete with the Life Instyle logo. This comes in handy for various marketing platforms, such as on Instagram, email signature, MREC, as well as for your website’s leaderboard. There will be different categories where you can bring your wares, including First Instyle, Men Instyle and Kids Instyle.

First Instyle

This is reserved for new and upcoming designers looking to get ahead in retail. The exhibitors in the First Instyle category have two opportunities of interacting with the retailers and event attendees. First, as part of the First Instyle exhibition, then they will proceed to the main event.

The requirements for the First Instyle are:
• Your business must be less than three years old, innovative, eco-friendly and ready to expand your reach.
• You should have original products that are ready to go into wholesale distribution.

The reasons for participating in this category is that there are hundreds of trade fair in Melbourne attendees who are looking for new ideas and products and this could be the perfect launch platform for your products. Your application for this category needs to be accompanied by product images, otherwise your application will not be reviewed.

Men Instyle

This category calls for businesses with products that are essential to the modern man. It has become one of the highest-grossing sectors of the exhibition. This is driven by a worldwide trend where menswear is outselling women and kids wear, especially on ecommerce platforms.

You should keep the following tips in mind if you are considering being part of the trade show in Melbourne, under the Men Instyle category
• There are 6 out of 10 online stores in Australia represented in the event, and your products could be their new addition.
• Small businesses are gaining a foothold in the business world by opening online stores, and you could be one of the businesses they could rely on in the future.
• Online retailers are the third-largest group of attendees in the exhibition.

Kids Instyle

The premium kid's fashion industry is experiencing increases in demand by the day, and in Australia, the Life Instyle trade show in Melbourne is proving to be the best place for kids clothing wholesalers. With Kids Instyle, it is the only solution that you need to meet with retailers that will get your products to the deserving customers.

At the 2018 event:
• At least 60% of the attendees own one retail store.
• Over 65% of the attendees are from the NSW, and this assures you of entry into the local market.
• Nearly 94% of the attendees share the opinion that attending Kids Instyle exhibition is paramount to the growth of their businesses.

Life Instyle exhibition is the ideal way for you to exhibit your product to thousands of attendees that also includes wholesale gift distributors and clothing wholesalers. You will get virtually all the retailers in the Australian market under one roof.

If the Sydney Life Instyle exhibition is too soon for your liking, register today for the Melbourne trade fair today and become an exhibitor.

Opening Times >>
DATES & TIMES | SYDNEY 2020
Friday 21 February 09:00am - 6:00pm
Saturday 22 February 09:00am - 6:00pm
Sunday 23 February 09:00am - 6:00pm
Monday 24 February 09:00am - 4:00pm

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