12 Things To Experience at Life Instyle

The ultimate way to experience Life Instyle

Over 7000 Australian retailers will flock to Melbourne next week to source from the hundreds of beautiful designer brands on offer across Life Instyle, Kids Instyle, First Instyle and Men Instyle.

If you love retail and have an eye for seeking out unique products – register to attend (it’s free for all trade) and take a look at how your day pans outs.

See It First

As soon as you arrive, walk through over 70 brand new suppliers at First Instyle.


Purchase a reusable joco cup from any café and get your first coffee free – the best way to make your caffeine hit an impactful one!

Place your orders – on us!

Want to win $1000 to spend at the event? All you have to do is register and share this link with a friend, if they register that’s one entry into the draw for you!

Men, men, men

Head to the gallery to see the launch of Men Instyle and 13 great new brands with everyday essentials that cater for the modern male.

Instyle Society

If you belong to our exclusive members only program, there are many perks that await you – most importantly don’t forget to collect your Swagbag from Customer Service on the way out and speak to the girls here for all of your needs.

Join the conversation

With multiple sessions running daily, grab a ticket to Conversation Series and learn more about conscious consumerism, cracking the men's market, launching a pop-up store and more!

Stylish Little Ones

Head to the ground level to see Kids Instyle – brands that are absolutely rockstars in the space of making sure your customers’ little ones are the trendiest kids in town.

Remembering Your Contacts

Our exhibitors will be using a new app 'EMPERIA' to scan your visitor badge – the best bit about this tool is that you will be emailed a full list of everyone you met, after the event . This makes post-show follow-up a breeze!

A world of fun for everyone

Visit the gorgeous balloon installation by Poppies for Grace at the Kids Café, and keep your eyes peeled 12noon and 1pm daily for the roving parade of children modelling the latest fashion and accessories.

Even more style

Returning to Life Instyle is the StyleLab, a popular inspiration zone styled by Nat Turnbull using a selection of products from exhibiting brands, see how it could look in your store.

Retail’s Biggest Week

If you are planning to visit Reed Gift Fairs, pop on the free shuttle bus taking retailers between all three venues – Royal Exhibition Building, Melbourne Convention Centre and Melbourne Showgrounds, every half hour (Saturday/Sunday only).

Aperitivo Hour

After a long day working the floor, look out for our staff offering complimentary beverages provided by Picco Aperitivo and Seedlip to get you through the final hour of the day (Thursday/Friday only).

Opening Times >>
Thursday 1 August 10:00am - 6:00pm
Friday 2 August 10:00am - 6:00pm
Saturday 3 August 10:00am - 5:00pm
Sunday 4 August 10:00am - 4:00pm

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