Education to enhance your experience

conversation series

Conversation Series is a collaborative program designed to prepare you for success.

Thursday 21 February

11am - 1pm

Instagram: Search, Stories, Shops

Using Instagram for your business but wanting to take it to the next level? This advanced class will take you through content planning and how to make the most of Instagram stories in order to boost sales. Part theory, part prac, we look at Instagram for retail brands who want to get it right.
Presenters note: Make sure you have space on your phone to download a few apps and take photos.

Presented by: Kylie Lewis, Of Kin

Kylie believes life is too short for ironing and she believes in choosing courage over comfort every time.

social

2pm - 3pm

Conscious Consumerism

When we look at the future of fashion and textiles, we have a responsibility as designers, makers, suppliers and consumers to commit to change through leadership & conscious decision making. We can choose to vote with our dollar for a more ethical and sustainable future and drive large scale, positive change. Join eco stylist, editor and founder of tommie magazine to learn how to consume with integrity, whilst still remaining stylish.

Presented by: Natalie Shehata, Tommie Mag

Natalie started her styling and fashion career at Westfield in 2010 and has not looked back. She founded Tommie Mag in 2017, an inclusive platform connecting woman to one another.

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4pm - 5pm

Education Session– Update your store to make it consumer friendly

Director of OPUS and winner of the 2018 Global Innovators Award, Chris Tourgelis talks about how to make your store more consumer friendly. After completely renewing the flagship store three years ago, OPUS is a family run business with a mission to be at the leading edge of Australian retail – in this session, learn the secrets to create a store that looks great and helps grow your business.

Presented by: Chris Tourgelis, Opus Design 

Chris was initially in banking and took the leap to be part of the family business Opus Design 21 years ago. Chris's number one tool for preserving his wellbeing is through meditation.

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Friday 22 February

9am - 10am

 


Intellectual Property Law for your business   

This is your time to join in an interactive panel discussion and learn the fundamentals of IP Law for your business. Hear real life case studies, and practical tips that are essential for every creative to have in their business suite of tools. The perfect session to give yourself the security you need in protecting your designs and ideas.

Presented by: Catherine Wilson, Catherinegrace & James Lawrence, Mills Oakley

Catherine is passionate about Intellectual property law and continues to practice and provide guidance to other retailers.  Since working at a prestigious law firm in Sydney, she has also started her own styling and photography business.

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11.30am - 12.30pm

Business insights for the style set  

Take some time out from being in your business to focus on your business. Join Catherine Wilson, IP commercial lawyer and former small business owner, to discuss the legal and commercial implications of running your own small business, how you can protect your intellectual property and what you need to know when dealing with suppliers and customers.

Presented by: Catherine Wilson, Catherinegrace, Mills Oakley

brain

2pm - 3pm

How to successfully build the business of your dreams 

Starting and running a business will be one of the most freeing and exciting adventures you will ever embark on. But how do you transform your creative vision into a financially successful, fulfilling and kick-ass business? Join this session, catering for aspiring entrepreneurs and business owners ready to harness strategic marketing tools to immediately grow their customer base, make some serious cash and build a killer empire.

Presented by: Kaylene Langford, StartUp Creative

Kaylene has spent a lot of time in self development and learning and even spent 15 hours a day for 8 days straight at an intensive retreat where she walked on fire to overcome her mind. She lives to help and support others and has spent extensive time working with youth and leading young minds.

 

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4pm - 5pm

How to make the most out of media

You’ve got your store and customer based established and now it’s time to consider how to make the world notice you! With over a decade in the styling and design industry, now is your chance to join the talented Jono Fleming, Style Editor at Inside Out magazine, for a session on how to create eye catching content that will help you make your product stand out to the media and build a brand with clear visual goals. 

Presented by: Jonathan Fleming, Inside Out Magazine

Jonathan goes by Jono and has always had a love of styling. When he was young his parents gave him creative freedom to paint his bedroom and he painted the ceiling dark brown and the walls 3 different shades of blue. His career in styling has only grown since then, as has he.

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Saturday 23 February

11.30am - 12.30pm

From set up to send - the perfect flatlay for social media 

When it comes to social media content is king as they say - learn how to create stunning eye-catching flat lays as well as optimising each set to generate enough content for the entire season. With easy do-it-yourself tips and tricks, we will run you through everything you need to know from camera, lighting, set & style to easy editing. You’ll create content that will have your customers engaging with your channel and building a base for your brand to really grow.

Presented by: Adrianne Miller-Roberts, The Little Mag

Afrienne took her first photograph at age ten and knew then that she wanted a career in photography. She spent many years working in the fast paced industry of studio photography until her first son was born, and she found her calling in children's fashion photography. 

social

1.30pm - 2.30pm

Understanding colour trends in the marketplace 

Let us take you on the journey of understanding your market helps offering an authentic collection to inspire and engage the customer. Learn how to inspire and influence your buying needs to inform and service your retail customer, with research built on colour and design, as well as the ideas behind the lifestyle trends that drive the success of your sales. Also in this session, a look at broader trends driven from the international market and the driving forces behind them. Discover how to bring this aesthetic to your store by understanding the underlying importance of lifestyle trends and how each go hand in hand. Join this session to take away the three key lifestyle trends translated into homewares and colours to inform and guide your buying processes. 

Presented by: Wendy Rennie, Haymes Paint

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3.30 - 4.30pm

Social media hacks & trends to scale your business in 2019 

Discover the latest social media strategies, hacks and trends across Facebook, Instagram and Messenger that you must know to help automate and scale your business in 2019. This is for you if you want to be across the current options available to you across social media that will increase your sales, ehance your brand awareness and improve your engagement.

Head into 2019 with a solid strategy in place for reaching your customer online.

Presented by: Blake Micola, The Embassy

Blake dabbles in astronomy and would like to visit the stars one day, and his lucky number is 13. He also features as one of the faces of Contiki Australia.

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Sunday 24 February

11am - 12.30pm

Trend Forecasting
 

You don't need to be a magician to forecast next season’s trends, you just need some insider tips and tricks up your sleeve. Heidi Albertiri of The Life Style Edit is ready to spill the secrets on trend forecasting and share some easy hacks which anyone can use. After this session you'll feel confident when buying for the upcoming seasons and you'll never put a foot wrong again. With years of experience as a stylist and buyer, Heidi knows how to pick the trends everyone will love and is ready to give you the tools you need to do the same.

Presented by: Heidi Albertiri, The Lifestyle Edit

Heidi's favourite aspect of work is creating a space that is beautiful and practical; designed for what it was intended for. After 6 months of starting her business she had over 10,000 Instagram followers. 

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convo series

  

idea These sessions are perfect for you if you are seeking ideas and inspiration to start the year.
social These sessions are perfect for you if you want to delve into social media and community.
brain These sessions are perfect if you want to focus on strategy and the industry.
Opening Times >>
DATES & TIMES | SYDNEY 2020
Friday 21 February 09:00am - 6:00pm
Saturday 22 February 09:00am - 6:00pm
Sunday 23 February 09:00am - 6:00pm
Monday 24 February 09:00am - 4:00pm

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