Education to enhance your experience

conversation series

Conversation Series is an intimate style of seminars designed to inspire and prepare you for success.

Attend any of our Conversation Series sessions and learn from speakers presenting informative and inspirational retail education to nurture your business and push you to see retail differently. 

Thursday 21 February

11am - 1pm

Instagram: Search, Stories, Shops

Kylie Lewis, Of Kin

Using Instagram for your business but wanting to take it to the next level? This advanced class will take you through content planning and how to make the most of Instagram stories in order to boost sales. Part theory, part prac, we look at Instagram for retail brands who want to get it right.
Presenters note: Make sure you have space on your phone to download a few apps and take photos. 


2pm - 3pm

Conscious Consumerism

Natalie Shehata, Tommie Mag

When we look at the future of fashion and textiles, we have a responsibility as designers, makers, suppliers and consumers to commit to change through leadership & conscious decision making. We can choose to vote with our dollar for a more ethical and sustainable future and drive large scale, positive change. Join eco stylist, editor and founder of tommie magazine to learn how to consume with integrity, whilst still remaining stylish. 


4pm - 5pm

Education Session– Update your store to make it consumer friendly

Chris Tourgelis, Opus Design

Director of OPUS and winner of the 2018 Global Innovators Award, Chris Tourgelis talks about how to make your store more consumer friendly. After completely renewing the flagship store three years ago, OPUS is a family run business with a mission to be at the leading edge of Australian retail – in this session, learn the secrets to create a store that looks great and helps grow your business. 


Friday 22 February

9am - 10am

Intellectual Property Law for your business

Moderator: Catherine Wilson & James Lawrence

This is your time to join in an interactive panel discussion and learn the fundamentals of IP Law for your business. Hear real life case studies, and practical tips that are essential for every creative to have in their business suite of tools. The perfect session to give yourself the security you need in protecting your designs and ideas. 


11.30am - 12.30pm

Business insights for the style set

Catherine Wilson, Catherinegrace | James Lawrence, Partner at Mills Oakley

Take some time out from being in your business to focus on your business. Join Catherine Wilson, IP commercial lawyer and former small business owner, to discuss the legal and commercial implications of running your own small business, how you can protect your intellectual property and what you need to know when dealing with suppliers and customers. 


2pm - 3pm

How to successfully build the business of your dreams

Kaylene Langford, StartUp Creative

Starting and running a business will be one of the most freeing and exciting adventures you will ever embark on. But how do you transform your creative vision into a financially successful, fulfilling and kick-ass business? Join this session, catering for aspiring entrepreneurs and business owners ready to harness strategic marketing tools to immediately grow their customer base, make some serious cash and build a killer empire.   


4pm - 5pm

How to make the most out of media

Jonathan Fleming, Inside Out Magazine

You’ve got your store and customer based established and now it’s time to consider how to make the world notice you! With over a decade in the styling and design industry, now is your chance to join the talented Jono Fleming, Style Editor at Inside Out magazine, for a session on how to create eye catching content that will help you make your product stand out to the media and build a brand with clear visual goals. 


Saturday 23 February

11.30am - 12.30pm

From set up to send - the perfect flatlay for social media

Adrianne Miller-Roberts, The Little Mag

When it comes to social media content is king as they say - learn how to create stunning eye-catching flat lays as well as optimising each set to generate enough content for the entire season. With easy do-it-yourself tips and tricks, we will run you through everything you need to know from camera, lighting, set & style to easy editing. You’ll create content that will have your customers engaging with your channel and building a base for your brand to really grow.  


1.30pm - 2.30pm

Understanding colour trends in the marketplace

Wendy Rennie, Haymes Paint

Let us take you on the journey of understanding your market helps offering an authentic collection to inspire and engage the customer. Learn how to inspire and influence your buying needs to inform and service your retail customer, with research built on colour and design, as well as the ideas behind the lifestyle trends that drive the success of your sales. Also in this session, a look at broader trends driven from the international market and the driving forces behind them. Discover how to bring this aesthetic to your store by understanding the underlying importance of lifestyle trends and how each go hand in hand. Join this session to take away the three key lifestyle trends translated into homewares and colours to inform and guide your buying processes. 


3.30 - 4.30pm

Social media hacks & trends to scale your business in 2019

Blake Micola, The Embassy

Discover the latest social media strategies, hacks and trends across Facebook, Instagram and Messenger that you must know to help automate and scale your business in 2019. This is for you if you want to be across the current options available to you across social media that will increase your sales, ehance your brand awareness and improve your engagement.

Head into 2019 with a solid strategy in place for reaching your customer online. 


Sunday 24 February

11am - 12.30pm

Trend Forecasting

Heidi Albertiri, The Lifestyle Edit

You don't need to be a magician to forecast next season’s trends, you just need some insider tips and tricks up your sleeve. Heidi Albertiri of The Life Style Edit is ready to spill the secrets on trend forecasting and share some easy hacks which anyone can use. After this session you'll feel confident when buying for the upcoming seasons and you'll never put a foot wrong again. With years of experience as a stylist and buyer, Heidi knows how to pick the trends everyone will love and is ready to give you the tools you need to do the same. 


1pm - 2pm

Leading into the unknown

Mark Zimmermann, On the mark coaching

The role of today's leader has changed. It doesn’t matter if you are leading a large team, running a medium sized business, or are an owner operator start up - how you lead will define your outcomes. How do you adapt your leadership style when live in an ever changing world, especially when the big sharks are circling? How do you top up your Mojo on the days when there’s nothing left in the tank, and when others rely on you for motivation, clarity and direction? Join this session for insightful leadership hacks, tips & stories as we explore the importance of knowing when and how to adapt your leadership style, how to master mental toughness, and how to learn and apply the behavioural traits that define today's successful leaders. If you are expecting a session where you simply turn up and listen, then this is not for you -  this is an interactive, energizing, mojo creating, mindset changing power hour!  


convo series

Thursday 21 February 10:00am - 6:00pm
Friday 22 February 10:00am - 6:00pm
Saturday 23 February 10:00am - 5:00pm
Sunday 24 February 10:00am - 4:00pm

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