Who We Are

about life instyle

Life Instyle is a trade event for boutique retailers showcasing emerging trends, brands and products on the cooler side of style and design. With a strong commitment to creativity and originality, our events provide a definitive platform and inspiration filled sourcing experience for design-focused buyers who are searching for the curated, edited and local designs of today.

The events run twice a year Life Instyle SYDNEY in February and Life Instyle MELBOURNE in August - over four days of the retail buying season.

The event is made up of four main attractions:

  • Life Instyle - products over home, gift, fashion, furniture, art, lifestyle and stationery
  • Kids Instyle - products for babies and children across fashion, accessories, bedding and toys
  • First Instyle - products from emerging designers who are bringing their offering to the market for the very first time
  • Men Instyle - products for the modern male across grooming, gift, fashion, outdoor and accessories

Registration is free for all legitimate retailers.

Alongside the trade event, Life Instyle delivers a number of additional experiences:

  • Training Wheels - a one day workshop for potential exhibitors to get all they need to know on making the leap to wholesale
  • Conversation Series - seminars integrated with each event offering content across social media, small business advice, marketing, trends and styling advice
  • GALA - an evening dedicated to celebrating those in the industry who are making a name for themselves across product, business and sales
  • The Life Instyle blog - an online community where we share the latest from our exhibitors, trend guides and industry profiles to keep you inspired and informed

  • Life Instyle is part of the Reed Retail Group within Reed Exhibitions - one of the world's leading event organisers with a growing portfolio of over 500 events in 40 countries from trade to consumer exhibitions, conferences and meetings. 


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