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Shovava is a uniquely creative fashion label based in the hinterlands of Byron Bay, Australia. A fusion of hand painted artworks and high end materials and processes, the Shovava range expresses the beauty and power of transformation and becoming. The label has it’s origins in the mid 2000’s when lead artist and designer Roza Khamitova (whose childhood nickname was Shovava, meaning cheeky & playful!) began selling her handmade and hand painted tops made from recycled men’s tees on the streets of New York. Roza’s desire to produce unique and thoughtful pieces of wearable art resonated with other women that had also grown tired of the assembly line “cookie cutter” designs that were prolific in the fashion world. Her dedication to hunting down and re-purposing vintage men’s t-shirts into fitted, hand-painted women’s tops also resonated with an ethical stand against waste that continues today through the label’s persistent approach to using ethically sourced and recycled materials. Through this combination of Roza’s artwork, fashion design and ethical approach to materials, the Shovava brand was born. Shovava’s breakthrough came as the label began to explore fashion accessories, notably the wildly popular Wing Scarves that captured the imagination of people from around the world, even spawning its own sub-genre on Instagram as enthusiasts replicated and improvised on the distinctive photography of Shovava. The powerful sense of transformation, freedom and individuality expressed by the Wing Scarves has become the signature presence and style of Shovava label.


  • Exotic wings

    Delicately hand-painted, digitally printed Art of Wide-Spread Wings, this highly detailed representation of Nature, Freedom and Beauty is my Labor of ...

  • Vintage wings

    Delicately hand-painted and digitally printed Art of Wide-Spread Wings. Inspired by calming vintage colors, this scarf is transformed ever so slightly...

  • Barn Owl

    This extremely detailed design features Gorgeous Barn Owl flying over wheat fields & wild weeds. Lacy moon is her companion. A scarf you’ll cherish fo...

  • Samsara

    Like the Sunbittern bird, your wardrobe’s going to take flight. Samsara combines impeccable attention to details with an array of earthy colors so yo...

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Floor Plan


  • Contact Information

    663 leftbank rd mullumbimby creek NSW 2482 Australia
    Tel:  0448 846 960
Thursday 21 February 10:00am - 6:00pm
Friday 22 February 10:00am - 6:00pm
Saturday 23 February 10:00am - 5:00pm
Sunday 24 February 10:00am - 4:00pm

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