Meet The Brand: Sienna Byron Bay

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Launching our new brand profile series, Meet the Brand, this is your chance to learn a little more about the makers of the beautiful product you find at Life Instyle.

Where did the idea for Sienna come from?

Sienna was sparked by my love of colour and floated by the fact it was a GREAT business idea. I saw a huge gap in the market for a nail polish that was perfect both in design and ethics. I needed to launch in the Byron Bay shire (the protesting capital of the world!) and so I set out to make something perfect for the community to really get behind. I sold 13 bottles on my first day and acquired the first retailer from a small town in Tasmania. It was great beginnings and the promise of what was to come.

What made you want to create a Vegan and Cruelty Free product?

Ethics are everything. Consumers are influencing the world with their dollar and if something is both Vegan and Cruelty Free it goes up in the list of must have products. It was imperative to making Sienna a household name.

Where do you look for inspiration?

Do you know the Byron Bay shire is also called the ‘Rainbow Region’? Our community is full of colour and our locals use it to express themselves in a fabulous way. From the soft organic hues of trending linen, to the hot pink lei and matching sarong the local man named ‘Beautiful’ adorned himself with, to the sparkling purple of ‘Feathers’ outfits as she dances with wild abandon at the local drumming circle. It all gives me great joy and a huge amount of inspiration.

Where are you based?

We are from the Byron Bay shire in the Northern Rivers of NSW, very close to the QLD border. It’s an area known for its Hippy culture and alternative edge. I first moved here almost 20 years ago, before it became Australia’s little Hollywood. It’s known for its lush rolling hills, its crisp, perfect waves and Chris Hemsworth. I’m sure you’ve heard of it for at least one of these reasons if not for Sienna!

What are some activities that you like to do around the area?

Swimming is the most obvious answer. We even swim in Winter because it’s so perfect. Visit the Crystal Castle in the hinterland, go to the weekend craft markets and of course, drink all the great coffee on offer!

Best Manicure spot in Byron?

At home! There’s nothing better than taking the time out for your self-care routine and we have all the quality products you need to get that salon finish without the price tag.

Share on of your proudest moments you’ve experienced in the business.

Walking into a huge store in the Czech Republic and seeing Sienna sitting pretty on the shelves! It’s an unbelievable feeling seeing something you’ve made grow into a global brand.

Best piece of advice you’ve been given

“Stick to your own path.” While we’re aware of what the big brands are doing, we’ve stuck to our own path and it’s paying off. As innovators we have the competitive advantage by being unique and not lagging behind. Customers are looking for this these days, not carbon copies which is why we have grown so rapidly.

A typical day kicks off with..?

Coffee and a morning swim!

And finishes with?

The same way it starts but maybe Tea instead of coffee (or wine)

What do you do to relax?

Read a good book under the trees at my secret beach. (shhhh….)

Dream Collaborator?

I’ve already collaborated with my favourites, my nieces! I have three colours made just for them and ‘Breeze’ is named after my niece, Bree.

Describe your creative process:

It starts with coffee with the office going into lockdown. The whole team sits together to discuss what we’ve been asked for, what we desperately want to make and what has inspired us around the local region. It’s a difficult job to narrow it down as we all love colour!

What’s in store for 2019?

Many more colours! And lots of fabulous customer care.

Colour trends for next year?

Nail polish is not quite the same as fashion with colour trends, most customers have the perfect pink they’re after and they stick with similar tones. So we will continue to release perfect colours that everyone will love. More organic tones, lots of pinks and all of them best sellers!

Your favourite colour from the collection and why?

This is such a difficult question to answer! I tend to go for more of the classic organic tones, neutrals are my favourite but right now, I’m wearing ‘Goddess’ around the clock. It’s our first true deep fuchsia and I’m in LOVE with it.

Hardest business lesson you’ve learned?

Delegation. At least for the first couple of years of being in business. These days I find it much easier and can depend on my team, they’re fabulous at keeping it all (and me) together. It’s given me time to work on the business rather than in it – that age old adage!

What path brought you to Life Instyle?

Life Instyle appeals to the more discerning buyer looking for unique, quality products. We love the people we meet here, they’re a good bunch.

What exciting things can visitors expect to see at the upcoming show?

Visitors will be able to meet both myself, Danielle, and Mitch, my partner and co-founder, to really get a good feel about the brand and who they will be going into business with. We will be answering ALL of your questions about why this is the perfect product for your store. And we will, of course, be showcasing our upcoming collections and the wonderful add-ons we now have since we last exhibited.

Life Instyle are proud to present Sienna Byron Bay and their large selection of popular nail polish colours and nail care products.

SIENNA BYRON BAY
more info | call: 02 6680 2743

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