Education to enhance your trade show experience

conversation series

Conversation Series is an intimate style of seminars designed to inspire and prepare you for success.

You can never stop learning no matter where you are in your business journey, which is why Life Instyle presents an exclusive opportunity to hear from an explosive line-up of Australia’s most innovative experts and brand visionaries, who are on-board to inspire, educate and motivate you to be the best at what you put your mind to.

Get an insider’s look into the world of retail, styling, design, social media and business, and learn practical tips and tricks to drive your business forward.

Tickets to MELBOURNE Conversation Series - coming soon! 






Never had success getting in touch with media outlets? Have some great news to share, but don’t know how to make it cut through? Back by popular demand, Emma discusses the best ways to create strong relationships with media. From pitching products to finding the right contact, how to forge professional connections to help boost your brand and stand out from the crowd.

Elle Lovelock - Deputy Editor, Real Living

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Instagram is the number one platform for growing a social audience for design driven, creative brands. If you're wondering how to make the most of Instagram for your business, this session will enlighten you on getting the basics right, understanding your content strategy and taking better photos on your phone.  Part theory, part prac, we look at Instagram for retail brands who want to get it right. Note: Bring your phone (and charger if you need), and make sure you have space to download a few apps and take photos.

Kylie Lewis– Founder, Ofkin

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How To: Master Pop-ups 


Looking to try out the "Pop-Up" concept but wondering where to begin? Come and learn from Kate & Noonie of TheSuperCool (they've done 30 pop up's across Melbourne and Sydney) and have lots of tips, tricks and experience to share about why you should consider a Pop-Up Shop with your business!

Kate & Noonie – Owners, TheSuperCool

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First impressions count and being able to create a retail space that is inviting and interesting is key to having a successful store. Lucy will discuss what makes you want to buy a product? What makes a product stand out in store? How your store should present uniformly on social media platforms in relation to your bricks and mortar store. And share examples of how in-store merchandising works from around the globe.

Lucy Given – Owner, LUC Design

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You use Instagram for your business but need to take it to the next level? The Advanced class will take you through content planning and how to make the most of Instagram stories. Part theory, part prac, we look Instagram for retail brands who want to get it right. Note: Bring your phone (and charger if you need), and make sure you have space to download a few apps and take photos.

Kylie Lewis – Founder, Ofkin

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Do you want more exposure for your small business on social media? Wondering if partnering with influencers can help, but don’t know where to start? Kat will share with you how to find the right influencer for your business, how to establish a collaboration and agreement and why influencers can work for your business.

Kat Moses – Owner, MGMT

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With over 15 years’ experience as retail owners, the Lotco girls will guide you on how to buy better & style your product right in store.
Join us & we will inspire you to buy right for your customer, understand seasonal trends, make sure you offer the right variety of product & price points as well as how to showcase and hero product in store with our key merchandising tips and tricks.

We are masters in how to grow your sales and have fun while you do it!

Jetona Bajram-Giummarra & Melissa Robbins  - Founders, The Lot Co.

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Starting and running a business will be one of the most freeing and exciting adventures you will ever embark on.  But how do you transform your creative vision into a financially successful, fulfilling and kick-ass business? And, how do you consistently attract customers? For aspiring entrepreneurs and business owners ready to harness strategic marketing tools to immediately grow their customer base, make some serious cash and build a killer empire.

Kaylene Langford  -  Founder, StartUp Creative



How to nail your look, feel, voice and be consistent.
Does your branding tell a story and connect with your customer?  From packaging to window decals to your digital presence, we will share our best tips and tricks to make sure you're nailing all your branding goals for 2018. Be authentic, consistent and connect with customers.

Jetona Bajram-Giummarra & Melissa Robbins  - Founders, The Lot Co.

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