kids instyle

Life Instyle now on Pinterest

Tuesday, January 31st, 2012

We’ve caught the bug. The very contagious, very addictive, very design feasting pinning bug. Yes, Life Instyle has landed on Pinterest.

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We wrote a little while back about our love for this new platform, and how businesses like Project 82 were incorporating into their website. We decided that was perfect for our target audiences, looked like serious fun and it was time for us to jump in and pin.

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We’ll use our Pinterest boards to pin photos from our blog, from our shows and favourite images from around the web, all sorted into categories for easy digesting (and repinning!).

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If you’re in the business of visual inspiration, we highly recommend adding Pinterest to your digital marketing toolkit. Don’t be put off the by ‘invitation only’ subscriber process – you will be issued an account soon after requesting one. We recommend requesting a personal account and a second account for your business, making sure you secure the Pinterest web address for your business.

And if you end up creating a Pinterest account for your business to pin your products, make sure each pin has a keyword rich description of your image and a link back to your website.

Follow Life Instyle on Pinterest: pinterest.com/lifeinstyle

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Sydney 2012: Exhibitor List Now Live

Wednesday, January 18th, 2012

We’re delighted to announce that our Sydney 2012 Exhibitor List is now accessible on our website! Go to > lifeinstyle.com.au > Who’s Exhibiting.

Simply select which show you are interested in (Life Instyle, Kids Instyle or First Instyle) and the product category. You’ll then see a drop down list of all the exhibitors showing in that category, a description and product images.  So you can start planning your visit now.

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And don’t forget to pre-register to speed up your entry into the show. Only five weeks to go! Register here.

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In Style: Kristy Withers, Incy Interiors

Friday, January 13th, 2012

Oscar needed a big boy bed. Unfortunately after a global search his mum couldn’t find one that was well designed, high quality, affordable, functional and stylish. So Oscar stayed in his cot. And his mum Kristy Withers took matters into her own hands. She founded Incy Interiors and Oscar now has a selection of beautiful beds to slumber in.

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On show for the first time at Kids Instyle in Sydney 2012, Incy Interiors specialises in designer children’s and babies furniture and room accessories – cots, beds, change tables/dressers, bookcases, side tables, chairs and wall art. Finishes include: Driftwood, French Provincial, Metal and a Panelled range. We welcome Incy Interiors to the Kids Instyle family!

How did you end up where you are today?
Prior to founding Incy I spent over 10 years working in marketing and finance. Most recently I spent the last 5 years at eBay managing their Marketing/Communications team. When my son (Oscar) reached 2 years of age we decided to move him to a ‘big boy bed’ after months of extensive searching I was getting increasingly frustrated and Oscar was still in his cot. Around the same time after 18 months of struggling to balance a crazy full time job with a toddler and a husband who worked away I decided to create Incy.

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What’s the best thing about what you do?
I get to do what I love everyday!

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Why do you exhibit at Kids Instyle?
It is the number one tradeshow for the children’s industry.

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What can we expect from you at the next show?
We will be unveiling our new range of cots/beds and children’s chairs in gorgeous spring colours.

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Right now I’m:
Eating… anything quick and easy
Drinking… lots of coffee
Reading… e-mails!
Hearing… Baby Einstein
Planning… for our new range launch at KIS in February
Enjoying… my newborn baby – Polly, hence the above answers!

For more information visit: www.incyinteriors.com.au

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Sponsor: KidStyleFile and HomeStyleFile

Friday, January 13th, 2012

We’re delighted to again have the fabulous crew from KidStyleFile.com.au on board as a sponsor for Kids Instyle, Sydney 2012!  Kids Instyle exhibitors be sure to put your best foot forward for the KidStyleFile bloggers on the hunt for the best new kids products at KIS.

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And we’d like to give a shoutout to their new website: HomeStyleFile.com.au. This new site is dedicated to bringing you the news on homewares and lifestyle products together with fantastic discounts and offers direct from the stores, designers and wholesalers.  Each weekday the site delivers news of sales, reader discounts, special offer and more. Pop over and check it out today.

homestylefile

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In Style: Kari Maitz, minime Sydney

Thursday, January 12th, 2012

Kari Maitz is the director of minime Sydney, a brand specialising in handmade leather shoes and fashion for children. Her and her gorgeous range of kids footwear and girls fashion will be on show at Kids Instyle Sydney 2012. We look forward to seeing the new collection – especially those new ballet flats! Make sure you drop by and say hello.

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How did you end up where you are today?
With hard work and determination and constantly telling myself to keep going.

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What’s the best thing about what you do?
The designing process and the kids feedback when they see the shoes and wear the clothes!

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When did you start exhibiting at Kids Instyle?
2009

Why do you exhibit at Kids Instyle?
Because it reached the customer base line that best suited our product.

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What has been your Kids Instyle highlight?
Meeting industry leaders that have been invaluable to my learning processes and achieving growth in this industry.

What can we expect from you at the next show?
A/W 2012 is a great season this year with a great collection of ballets that are my biggest seller.

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Right now I’m:
Eating… Duck
Drinking… French wine
Reading… the Jimmy Choo story
Hearing… Coldplay
Planning… my trips up north and to Fiji!!
Buying… Bikinis for our holiday
Enjoying… that my children are getting older and playing together!

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2012 Diary Dates

Sunday, January 8th, 2012
Telegram Diaries at Notemaker.com.au

Telegram Diaries at Notemaker.com.au

Have you got your ButterCup Ink Calendar and Telegram (via Notemaker) diary activated yet? Make sure the first dates you write down are:

Life Instyle Sydney, 23 – 26 February February 2012
Life Instyle Melbourne, 2 – 5 August 2012

Buttercup Ink Anytime Calendar

Buttercup Ink Anytime Calendar

Looking forward to seeing you there!

lis-footerbanner2:: Life Instyle Sydney, 23 – 26 February 2012. Register Now. ::

Top Pick: A Manifesto For A New Year

Thursday, January 5th, 2012

Happy New Year Instylers! We hope that 2012 brings you much prosperity and joy. We especially love this time of year for the inspiration in the air it carries. The promise of a clean slate, a long view and exciting possibilities.

While you’re still in New Year Resolution setting mode, we thought we’d share with you a manifesto designed by Women In Business blogger Clare Lancaster. We think it’s a perfect reminder for all entrepreneurs (of both genders!)

A Manifesto for Women (and men!) in Business by Clare Lancaster

A Manifesto for Women (and men!) in Business by Clare Lancaster

For more manifesto inspiration head over to: Life Hack, 10 Awesome Inspirational Manifestos

What would a manifesto for your business and life look like?

:: Life Instyle Sydney, 23 – 26 February 2012. Register Now. ::

2012 Sydney Registrations are open!

Sunday, December 18th, 2011

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Start planning your February 2012 Sydney Life Instyle/Kids Instyle visit now by pre-registering here.

For assistance with organising your travel and accommodation, click here.

Opening Night
You’re invited to Sydney Life Instyle’s opening night champagne evening,Thursday 23 February,6pm-9pm. Pre-register now to network with industry professionals or simply continue to browse our wonderful exhibitors.

We look forward to seeing you there.

In Style: Kylie Platt, and the little dog laughed

Sunday, December 11th, 2011

and the little dog laughed is designer Kylie Platt’s homage to her favourite childhood nursery rhyme. Her brand specialises in clothing using super soft, stretch fabrics for the under five set, as well as 100% cotton hand knitted toys.

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While her designs may not feature running spoons or jumping cows, Kylie explains “I attempt to keep the range as whimsical and fun as I can. All our hand knitted animals and blankets are ‘just like grandma used to make’ and have become a favourite for their sense of nostalgia. With the clothing range I try to use stretch cottons so that they look great but are fun to wear. I also love to use a combination of knits and fabrics, stretch and floral cottons, adding different layers to a piece that would otherwise be one dimensional.”

The new 2012 clothing range will be released in Kids Instyle in Sydney, and evokes a ‘touch of fantasy’ to and the little dog laughed’s nostalgic designs.

Tees, rompers and bibs featuring Sydney artist Meredith Gaston, a gorgeous range of summer and winter dresses, new stretch denim bloomers and our tu tu rompers. Attention to detail is paramount throughout the range with crochet flowers and pockets, fabric covered button trims and corduroy for boys. All tees, long sleeve pullovers, rompers and bloomers come packaged in a zip bag that can be reused to carry all baby essentials.

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How did you end up where you are today?
I have always had an interest in design and started a small range that was sold in Hong Kong and Singapore initially (I currently live in Hong Kong). Being in Hong Kong I initially exhibited at Bubble in London and then New York. The year after that I started at Kids Instyle and had a fantastic response. Each year it has continued to grow which is a great feeling.

What’s the best thing about what you do?
I love the freedom to design what inspires me, and seeing new designs eventuate from a mere thought to the finished product hanging in a store.. I also get a buzz out of seeing my clothing or blankets worn by babies around the place.

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When did you start exhibiting at Kids Instyle?
I first exhibited in Sydney in 2009.

Why do you exhibit at Kids Instyle?
I love the atmosphere and the design focus of Kids Instyle. It also attracts great retailers who also value good design.

What has been your Kids Instyle highlight?
Meeting so many other great designers and hearing their stories- it is great for networking! I also love meeting my regular retailers each year and talking to them as to how the range is going. It is great getting feedback from them.

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What can we expect from you at the next show?
I am currently finishing off the new range that will be released in Sydney. We have some more great illustrations from guest Sydney based illustrator Meredith Gaston on our tees, more dresses with crochet flowers and some new knitted animals. Are also continuing with our hand crochet blankets. The colour palate next year for boys is a charcoal grey and cream and for girls is ruby pink and grey.

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Right now I’m:
Eating… 85% dark chocolate….it’s good for you isn’t it??
Drinking… a shiraz with my husband…the children are finally in bed and it is ‘me’ time
Reading… Ingrid Betancourt’s biography
Hearing… my new puppy sleeping at my feet
Planning… my Christmas holidays…we are off home to Australia
Buying… I also have a store in Hong Kong called Mirth- so get my shopping fix buying for the store!
Enjoying… the madness in the lead up to the holidays!

For more information visit: www.andthelittledoglaughed.com

In Style: Ingrid Heintz, Kiekaboo

Monday, November 28th, 2011

Ingrid Heintz is clearly a multi tasking genius. After having her third child in three years, she was wanting to do more than change nappies. So she started Kiekaboo, and began importing and distributing stylish and innovative kids products from Europe and America. Kiekaboo is now the exclusive Australian distributor of Minimonkey, Wallaboo and HiLo chairs by Age design.

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How did you end up where you are today?
Back in 2008 the idea of starting my own business was considered a little crazy. As having 3 kids in 3 years, the days were already crazy enough. But as I wanted to do more than changing nappies and feeding babies, I started to supply Australian retailers out of my garage with the Minimonkey baby slings, which is designed by a very close friend in the Netherlands. And then a new baby was born (my husband always wanted 4 children well there it was). Now after having the business for 2.5 years we supply over 350 stores (not out of the garage anymore) within Australia, New Zealand and Singapore and we are very proud of it. We thank all our customers for their fantastic support!

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What’s the best thing about what you do?
Being able to combine work with the children.

When did you start exhibiting at LIS/KIS?
In 2009, to launch Minimonkey

What has been your LIS/KIS highlight?
Being able meet the store owners who stock our brands.

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What can we expect from you at the next show?
The introduction of our beautiful new European brand Wallaboo. Wallaboo celebrates new life with beautiful soft baby products for going out with your baby.

- They have a passion for combining beauty with practical use
- All products have functional elements which makes the parent feel safe
- Perfect for going out with a baby
- Warm range of plain colours

Wallaboo’s collection includes hats, bibs, soft toys, foot muffs, security blankets, shoes and baby slings ranging from $15.95 to $99.95

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Right now I’m:
Eating… Cookies
Drinking… Tea
Reading… I don’t know how she does it
Hearing… The washing machine
Planning… Christmas
Buying… Christmas gifts
Enjoying… Work, kids, family life and the beginning of the summer

Ingrid

For more information, visit www.kiekaboo.com.au

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