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Life Instyle now on Pinterest

Tuesday, January 31st, 2012

We’ve caught the bug. The very contagious, very addictive, very design feasting pinning bug. Yes, Life Instyle has landed on Pinterest.

We wrote a little while back about our love for this new platform, and how businesses like Project 82 were incorporating into their website. We decided that was perfect for our target audiences, looked like serious fun and it was time for us to jump in and pin.

We’ll use our Pinterest boards to pin photos from our blog, from our shows and favourite images from around the web, all sorted into categories for easy digesting (and repinning!).

If you’re in the business of visual inspiration, we highly recommend adding Pinterest to your digital marketing toolkit. Don’t be put off the by ‘invitation only’ subscriber process – you will be issued an account soon after requesting one. We recommend requesting a personal account and a second account for your business, making sure you secure the Pinterest web address for your business.

And if you end up creating a Pinterest account for your business to pin your products, make sure each pin has a keyword rich description of your image and a link back to your website.

Follow Life Instyle on Pinterest: pinterest.com/lifeinstyle

:: Life Instyle Sydney, 23 – 26 February 2012. Register Now. ::

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Tags: kids instyle, life instyle, Pinterest
Posted in Blogs, Campaigns, Trends | No Comments »

Sponsor: KidStyleFile and HomeStyleFile

Friday, January 13th, 2012

We’re delighted to again have the fabulous crew from KidStyleFile.com.au on board as a sponsor for Kids Instyle, Sydney 2012! Kids Instyle exhibitors be sure to put your best foot forward for the KidStyleFile bloggers on the hunt for the best new kids products at KIS.

And we’d like to give a shoutout to their new website: HomeStyleFile.com.au. This new site is dedicated to bringing you the news on homewares and lifestyle products together with fantastic discounts and offers direct from the stores, designers and wholesalers. Each weekday the site delivers news of sales, reader discounts, special offer and more. Pop over and check it out today.

:: Life Instyle Sydney, 23 – 26 February 2012. Register Now. ::

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Tags: homestylefile, kids instyle, KidStyleFile, life instyle
Posted in Blogs, Kids Lifestyle | No Comments »

Top Pick: A Manifesto For A New Year

Thursday, January 5th, 2012

Happy New Year Instylers! We hope that 2012 brings you much prosperity and joy. We especially love this time of year for the inspiration in the air it carries. The promise of a clean slate, a long view and exciting possibilities.

While you’re still in New Year Resolution setting mode, we thought we’d share with you a manifesto designed by Women In Business blogger Clare Lancaster. We think it’s a perfect reminder for all entrepreneurs (of both genders!)

A Manifesto for Women (and men!) in Business by Clare Lancaster

For more manifesto inspiration head over to: Life Hack, 10 Awesome Inspirational Manifestos

What would a manifesto for your business and life look like?

:: Life Instyle Sydney, 23 – 26 February 2012. Register Now. ::

Tags: Clare Lancaster, first instyle, kids instyle, life instyle, Lifehack, Manifesto, Women in Business
Posted in Blogs, Top Pick | No Comments »

Top Pick: Conversations with Creative Women Book Launch

Monday, November 7th, 2011

If you’re involved with Life Instyle, Kids Instyle or First Instyle either as an exhibitor or a buyer, you’re very likely to going to be interested in this terrific new book.

Conversations with Creative Women is a collection of 14 exclusive interviews with some of Australia’s most talented female creatives, from industries as varied as millinery, textile design, blogging, architecture, retail, writing, weaving and fashion design.

Tess McCabe, Creative Women’s Circle organiser and book author explains “the women interviewed in this book are at different stages in their careers, with varying responsibilities at home, as an employee, as a self-employed freelancer or as a business owner. They talk about their careers and creative lives with insight and generosity.”

Some of the women featured in the book are:

Kristen Doran one of Australia’s most well-known boutique fabric designers; Lucy Feagins of The Design Files, one of the most popular design blogs in Australia; jeweller, silversmith and educator Marian Hosking; Women in Business blogger Clare Lancaster, Cristina Re and her internationally successful stationery and papergoods brand; dogstar founder Masayo Yasuki; Serena Lindeman creator of stylish and surprising designer bridal, racing millinery, and seasonal headwear; Life Instyle exhibitors Tess Lloyd and Maja Rose of Polli and prolific blogger, crafter and author Pip Lincolne.

To RSVP for the book launch on Friday 25 November or pre-order the book (discount available for pre-orders) visit www.creativewomenscircle.com.au. What a gorgeous Christmas gift idea for like minded creative souls!

Tags: Book Launch, Conversations with Creative Women, Creative Womens Circle, first instyle, kids instyle, life instyle, Melbourne
Posted in Blogs | 1 Comment »

Blog: Design Blogs. What are your favourites?

Monday, October 17th, 2011

Thank you Wordpress. Thank you Blogger. You have given the keys to the internet to some of the most creative, diligent, stylish, innovative and inspiring designers and design lovers around the world. And we love you for it. Driving the information super highway has never been more pleasant to look at… we could happily stay on the road for hours and hours with you, never running out of bandwidth.

And now we want to share some design blog love. We have our favourites, and we’d like to know yours. Which design blogs do you subscribe to? Religiously read? Scroll page after page? Always find something interesting and covet worthy? Let us know so we can hitch a ride and spread the word.

Tags: design blogs, first instyle, kids instyle, life instyle
Posted in Blogs | 1 Comment »

Blog: Design Crush

Saturday, October 15th, 2011

Have you visited the Design Crush blog? For the last four years graphic designer Kelly living in Oklahoma has built up a blog capturing all things she loves. As she explains…

“What began in June 2007 as a place to catalogue design inspiration and musings quickly turned into a design crush of massive proportions. I keep every post short and sweet, showing off anything and everything I’m inspired by. Never anything I’m not.”

We love the clean lines, simple photography and minimal text of Design Crush.

Check out her 2012 Calendar Swap and her peppy Happy Weekend posts for more design ponderings.

Tags: design blog, Design Crush, life instyle
Posted in Blogs | No Comments »

SPONSOR: KidStyleFile

Tuesday, August 2nd, 2011

With only two days to go until Kids Instyle opens, the bloggers at KidStyleFile.com.au are sharpening their pencils, charging their cameras and limbering their typing fingers to cover the best kids trade show Australia has to offer.

Angela Anderson is KidStyleFile’s mumma, and she dropped by to give us a bit more of the story about her online baby…

Tell us little about KidStyleFile…
I started KidStyleFile.com.au in late 2007 to provide a central location from which mums like me could access the cream of the crop of the boutique and designer baby and kids industry in Australia. As well as providing a great space for mums I wanted to provide a platform for boutique businesses to be seen through. Other baby and kids related sites were prohibitively expensive and concentrated more on mainstream businesses that were already well established. I wanted to offer an affordable, more focused alternative. We now work with the most exciting and dynamic stores, brands and labels in Australia and we are ranked within the top 0.5% off websites worldwide.

What sets it apart from other blogs in this genre?
We listen carefully to our readership – we conduct an intensive survey annually – and we work with retailers, designers and wholesalers directly to help them meet their marketing goals.

What’s been the most surprising thing about running your business?
How fast it took off – like a rocket!!

What are your current top picks on your site?
Too many to mention! It’s a moving feast of delights; I am thrilled every single day. Visit now and make your own selection – kidstylefile.com.au

What are you looking for at Kids Instyle this year?
Simplicity, elegance, innovation, uniqueness and fun-ness.

What advice would you give to Kids Instyle exhibitors looking for media exposure?
Come and work with us!

Right now I’m:
Eating… Roast vegies; my winter fave
Drinking… Pomegranate juice; fresh!
Reading… Freedom by Jonathon Franzen
Hearing… Kate Bush, Washington and indie-pop flashbacks
Planning… My next move
Buying… Fresh flowers; white glads and pink tulips
Enjoying… Watching my kids grow

Tags: Angela Anderson, boutique trade fair, kids instyle, KidStyleFile, life instyle
Posted in Blogs, Kids Lifestyle | 1 Comment »

Kids Instyle Welcomes KidStyleFile to Melbourne this August!

Sunday, June 19th, 2011

Kids Instyle are proud to announce KidStyleFile as the major sponsor of Kids Instyle Melbourne 2011. It is a perfect fit as KidStyleFile are as passionate about unique and creative kids and baby products as we are!

KidStyleFile have been publishing since 2007, creating a online meeting place for like minded designers and store owners to show off their products and brands. With great knowledge of Australian boutique stores and independent designers, KidStyleFile are a true industry leader and we are very excited to have such a well respected brand onboard.

We would like to welcome KidStyleFile and we look forward to working with them in the coming months. Stay tuned for more about KidStyleFile coming soon!

Tags: baby, Blogs, kids, kids instyle, KidsStyleFile
Posted in Blogs | No Comments »

Sydney 2011: Blog Love

Monday, March 14th, 2011

Below is a list of links to blogs that posted about Life Instyle & Kids Instyle Sydney 2011. If you blogged about the show and aren’t on this list, leave a comment and we’ll add you here too!

Life Instyle

Home Life (Inside Out blog)
http://blogs.homelife.com.au/insideout/article/life-in-style-2011/

Mr Jason Grant
http://www.mrjasongrant.com/blog/archives/2096
http://www.mrjasongrant.com/blog/archives/2125

Pony Rider
http://pony-rider.blogspot.com/2011/02/sydney-life-instyle-trade-event.html

Deocorators Catalgoue
http://www.decoratorscatalogue.com.au/blog/its-all-instyle/
http://www.decoratorscatalogue.com.au/blog/lifeinstylefebruary2011/
http://www.decoratorscatalogue.com.au/blog/fall_in_love_with_lifeinstyle/

Leonie & Vonk
http://leoniandvonk.blogspot.com/2011/02/lifeinstyle-sydney-2011.html

Natalia
http://www.designsbynatalia.com.au/2011/03/life-in-style-2011-sydney/

Jole Home
http://jolehome.com.au/trade-events/life-instyle-sydney-2011/

Made590
http://www.made590.com.au/blog/2011/02/17/life-instyle-sydney-set-up-and-ready-to-roll/

Polli
http://www.polli.com.au/_blog/Polli_Blog/post/Trade_Show_-_Life_Instyle/

kikki.K
http://www.kikki-k.com/blogs/blog/trends/2011/feb/16/life-instyle-sydney/

Blueberry Paper
http://www.blueberrypaper.com.au/australiancards/?p=362