The artwork for the Sydney Life Instyle and Kids Instyle 2012 shows was lovingly drawn by graphic designer, Mat Macready. Playing on the tagline ‘Love the Small Things’, the intricate illustrations feature many iconic details you’ll find at our events. Mat’s work in his portfolio his engaging, surprising and entertaining – just the right ingredients for a Life Instyle/Kids Instyle campaign!

How would you describe the style of the Sydney 2012 LIS/KIS cover artwork you created?
Its really more of a feminine version of the stuff I do at home – fun, detailed, illustrations every time you look at it you find something you didn’t see before. I guess that’s fun…

How did the concept evolve?
When I saw the products that are showcased at Life Instyle it looked like there was a lot of small cool things, so that’s where the tagline came from and the illustrations came from that pretty much.

What’s your favourite part of the design (or maybe favourite little icon in each of the designs?)
I like the circles with the sea inside them, they seem to be in a lot of illustrations I do.

How did you get to be doing what you do?
Just from drawing as a kid, I kept doing it and I guess that led me to graphic design.

What’s the best thing about your line of work?
The variety I get to draw, design, take pictures, video stuff and edit it.

What’s the next project you’re working on?
My six a side football teams formation. I have a feeling it is gonna take awhile though.

Right now I’m:
Eating… turkish
Drinking…tobys estate
Reading… the bourne betrayal
Hearing… junip
Planning… this weeks fantasy league squad
Buying… something new
Enjoying… typing these answers

For more of Mat’s work visit: www.matmacready.com